A new vision for innovation

Victoire de Margerie: The tagline encapsulates our commitment to sharing the power of virtual worlds to create tangible, positive impacts in the real world. It’s not just about simulation or digital innovation for its own sake – it’s about applying advanced technology to solve real challenges facing business, improve the lives of individuals as consumers, citizens and patients and contribute to broad societal progress. This alignment with human purpose is central to everything we do. 

Victoire de Margerie: We’re proud of our heritage as a science-based company and our trailblazing role in virtual technology. Many people are still discovering the transformative potential of virtual worlds beyond traditional applications in entertainment or games. Virtual worlds can fuel innovation that truly matters, helping businesses create smarter products, empowering communities to put human needs at the center of decision-making and addressing urgent global challenges like sustainability and health. The tagline is a reflection of our belief that innovation is most impactful when it serves humanity.

Victoire de Margerie: Everywhere we are, we’re sharing the story of Virtual Worlds for Real Life! You can read more about our vision on our website, see the concept in action in our social media stories or talk to our employees about it at events around the world.

We’ve also undertaken a few larger initiatives to launch our tagline and allow people to experience the meaning behind it. In the spring of 2024, we took over London’s Piccadilly Circus screens to offer millions of people the chance to witness examples of virtual twins as scientifically accurate organs, rescue roadsters, robotic arms and astronauts. We wanted to capture their imagination by showing 3D sequences based on real examples of how designers, architects, engineers and innovators from across industries are using virtual twin technology to create, test, iterate and operate their products and processes. In other words, to show people tangible proof of how the virtual world impacts real life.
 

More recently, we’ve debuted an advertising campaign in select major international airports. Through inspiring visuals, we’re illustrating the seamless connection between the virtual and real worlds, emphasizing the value virtual twins hold to drive innovation across a range of domains. These ads reflect our ambition of driving human progress through technology, and highlight that this technology is accessible and impactful for everyone – individuals, businesses and society at large. We’re proud to showcase how we’re the company behind the companies touching every aspect of daily life to meet global challenges.