Citizen Watch Co., Ltd.

Industry: Home & Lifestyle

Citizen Watch Co., Ltd. (Citizen) was founded as Shokosya Watch Research Institute in 1918. Since then, Citizen has steadily grown its business as a global watch brand. Originally designed as accessories for military purposes, watches had already reached mechanical maturity by the second half of the nineteenth century.

The Challenge

Switch from 2D to 3D CAD, introduce concurrent design, and establish centralized design management, while accelerating time-to-market.

Dassault Systèmes Response

Implement SolidWorks 3D CAD software and use ENOVIA SmarTeam to share 3D CAD data across teams using concurrent engineering practices.


Target a 30-percent reduction in development cycle time and costs using SolidWorks and ENOVIA SmarTeam.