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Learn how electric motorcycle brand Electrum is leveraging the 3DEXPERIENCE platform to help it imagine, develop and industrialize its products at speed.

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Reading Time: 2 minutesMarketing mix models are leveraged to assess the impact of multiple promotional channels within a company or brand on their return on investment or ROI. Bayesian regressions combined with nonlinear transformations and ad stock decay are the common marketing data models of choice. But as the data landscape rapidly shifts with technology-driven advances such as […]

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While 34% percent of today’s biggest companies have committed to zero-emissions goals, 93% will miss their targets unless they double their emission reduction rates by 2030.

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In this article, we discuss how simulation enables sustainability in tire engineering. Tire dust is a significant source of particulate pollution and will be regulated under the next generation of European emission standards. In addition, the high torque and weight of electric vehicles (EV) mean more wear on EV tires. All these factors mean tire manufacturers cannot avoid sustainability as a design requirement.

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