ASICS Shoes

Japanese sportswear brand ASICS plans to build its mass personalization services on the 3DEXPERIENCE® platform in order to deliver the same customization offered to professional athletes to all customers.

CHALLENGE

Personalized Consumer Products & Experiences

Savvy consumers seek luxury products that offer personalized features for their specific needs. For instance, a consumer may be looking for a water-resistent, trail-running shoe in a specific width, and a custom fit with the ability to select the color. Meeting that level of personalization requires an advanced artificial intelligence-driven experience combined with an industry-leading customization engine. 

 

This next generation of product experience and decision-making assistance is powering this market trend. Using the 3DEXPERIENCE™ platform and Perfect Consumer Product Industry Solution Experience, companies like ASICS can offer personalized, customized shoes.

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