Partner Marketing Associate
Role Description & Responsibilities:
The Partner Marketing Associate is responsible for managing end-to-end Co-Marketing engagement of GEO Value partners in order to deliver the expected contribution to revenue (bookings) in accordance to the GEO’s strategic and yearly operational plan.
- Drive and be accountable of Partner Co-Marketing plan definition, execution and reporting throughout the fiscal year
- Ensure in-time and on-value Marketing engagement of designated partners to support seamlessly the GEO operational plan execution (in the context of Direct Distributed Model)
- Engage Partners in sustainable Co-Marketing activities to deliver Co-Marketing-sourced revenue along the guidelines from global Customer Engagement organization and the GEO strategic plan.
- Collaborate with 3DS Sales leadership and get buy-in of related Partner Sales Manager to align Co-Marketing means and execution with Partner capacity (headcount) and capability (certification/accreditation) plan.
- Establish Co-Marketing plan objectives & KPIs based on sales contribution ratio, industry/domain accreditations
- Work with Growth Marketing Program to determine appropriate mix of tactics, messaging & channels to achieve program objectives delegated to Value Partners.
- Bring operational support to Partners to leverage efficiently 3DS intellectual property (digital Marketing assets, subject matter experts) for lean and respectful 3DS equity execution along Marketing journey
- Support Marketing skills extension and acquisition through a co-funded partner development plan (Customer Process)
- Regularly review end-to-end Co-Marketing performance & make course corrections as necessary for optimization
- Collaborate with Marketing and Sales peers in other indirect engagement and/or other GEO to harmonize on-the-fly support to multi-engagement (CSE/CPE, CPE/CRE) and/or multi-GEO partners.
Qualifications:
- Bachelor’s degree or equivalent (MBA or advanced degree is a plus)
- 3+ years’ of experience in B2B Marketing for tech related companies
- Excellent analytical, data analysis capabilities and project/program management skills
- Ability to challenge status quo, experiment and develop innovative strategies and solutions
- Must have strong initiative, adaptability and focused attention to detail, as well as relentless willingness to embark multi-discipline stakeholders
Inclusion statement
Compensation & Benefits
Compensation for the role will be commensurate with experience. The total expected compensation range will be between $86000 and $101000, representing the base salary (or annualized salary based on estimated hourly compensation) and target bonus.
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