INTERNSHIP - Marketing Strategies (F/M)

As a Marketing Intern, you will work to create scalable processes that ensure best practices in lead generation and database management. Support the Industry/Brand on market strategies.

Ensure clear and consistent articulation and communication of the portfolio value proposition to internal and external audiences through compelling messaging, collaterals, and experiences.

Your Role:

Your missions will include:

• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Conduct market research to identify trends, competitor activities, and customer needs.
• Conduct data analyses that will be used to take decisions in our local business.
• Communicate the Industry/Brand portfolio value to both internal and external stakeholders
• Create and distribute marketing materials that communicate key capabilities, benefits, and points of differentiation.
• Support the planning and execution of events, promotions, and other marketing initiatives.
• Collaborate with the marketing team to brainstorm new ideas and strategies.
• Actively participate and provide content for African Go To Market strategy