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Jorge Gonzalez is a professor at IESE Business School, one of the top institutions in the world for Executive Education. Jorge combines his academic activity with an active role as a consultant. The focus of his work has been on the dynamics of new product launches. This interest lead him to work as an advisor with companies developing innovation projects and technology start-ups. He has been teaching “Sales and Strategy for Tech Companies” for the last 5 years. He helps managers to understand the dynamics of early markets and how to market successfully disruptive innovations.

After finishing a Bachelor degree in Physics at the University of Barcelona, Jorge got his MBA at IESE Business School and holds a PhD from the London Business School.