Manager Marketing & Communications

Manager Marketing & Communications

Unlock your potential with Dassault Systèmes, a global leader in Scientific Software Engineering as an Manager Marketing & Communications in Pune, Maharashtra.

Role and Responsibilities:

• Brand Promotion: Promote Dassault Systemes Global Services within the India region, ensuring its continued leadership in the market.

• Integrated Marketing Strategy: Formulate and implement an integrated marketing strategy that includes effective digital marketing programs and campaigns to meet regional goals and business objectives.

• Digital Marketing: Lead for digital marketing efforts, including campaign management, building digital experiences, paid media planning, and social media marketing.

• Channel Marketing: Lead our channel marketing initiatives with reseller partners to align marketing efforts and maximize local impact.

• Collaboration: Work closely with the regional and global marketing team to drive an integrated marketing plan that maximizes impact across online, social, and channel marketing.

• Event Participation Planning: Identify, propose, plan, and execute Dassault Systemes Global Services participation in key industry events focused on sectors like Automotive, Aerospace, Consumer Electronics, Education, and Medical. Measure and report on campaign/event results.

• Customer Engagement Activities: Collaborate with Enterprise Account teams to plan and execute customer engagement activities (workshops, seminars) to enhance mindshare and accelerate sales.

• Annual User Forum Organization: Lead the planning and organization of the annual user forum to engage existing customers and prospects.

• Industry Relationships: Maintain close communication with industry associations, key opinion leaders (KOLs), and media. Develop thought leadership and advisory programs to strengthen Dassault Systèmes Global Services' market influence.

• Marketing and Sales Tools Development: Lead the creation of diverse marketing and sales tools (brochures, videos, leaflets, customer stories) to support business development.

• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing goals

• Performance tracking: Monitor and report on KPIs to evaluate campaign effectiveness and adjust strategies as needed

• Vendor Management: Conduct research and evaluation of vendor solutions, managing relationships to support marketing objectives.