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WE ARE WHERE EXPERIENCE BECOMES REAL

Mass personalization – the ability to design adaptable products at a competitive price – is becoming an essential way for companies to stand out.

Putting the individual at the center of the customer experience

In June 2018, Dassault Systèmes acquired a majority stake in software firm Centric PLM. We spoke to Philippe Loeb, Vice-President, Home & Lifestyle, Consumer Packaged Goods & Retail Industries at Dassault Systèmes, about this new addition to the Group.

The future of retail is customized

Since 2016, Dassault Systèmes’ FashionLab incubator has been working with the Innovation Lab of ECCO to develop the first data-driven, customized shoe experience. Virtual technologies open up possibilities for extending personalization and customization to other sectors of commerce.

Never mind the bottle...

In October 2018 in Paris, a three-day hackathon took place to create sustainable cosmetic products. The projects encompassed the container, the content and the distribution model, bringing together customer and product, subject and object within carefully curated experiences.

From lifecycle to the cycle of life

Designing the mobility of the future means adopting a sustainable approach that takes into account the whole product lifecycle. It also means putting people at the heart of vehicle design, to provide new experiences and reinvent the way people use vehicles. During Dassault Systèmes’ Design for Life conferences – part of Milan Design Week 2018 – the heads of design at two of the world’s leading carmakers explained their approach. Excerpts from their talks are presented here.