When entering the online classifieds market, the founders of Yakaz decided to break with tradition from the start: They didn't want to create a classified ads service that was just like all the rest. Rather, they wanted to offer a next-generation service that intelligently searched the classified ads that were already published on the Web. What Yakaz needed:

  • A differentiating service
  • An effective indexing tool
  • Controlled TCO
  • Rapid international coverage
  • Immediate ROI guaranteed

The Challenge

  • Provides unified search for more than 10 million classified ads in 15 languages published on 10,000 websites
  • Relevant search results with unique search refinement technologies and fuzzy matching
  • Very short deployment and fast, simple installation and maintenance
  • Optimal performance using minimal resources
  • Easier and richer user experience thanks to unified search

Dassault Systèmes Response

To set itself apart from other websites, Yakaz focused on creating a unique and satisfying user experience. The company team worked on developing a state-of-the-art interface that would let users discover and explore the deep Yakaz listings simply and naturally. Yakaz provides an instant, comprehensive view of all the available offerings for a given query, then enables the users to hone in the offers of most interest to them with a simple click on price range, color, brand, geographic location, date or other criteria. Users can locate listings on a map with a tool that combines Exalead search results with a Google Maps service, or they can scan results visually using the Gallery View, which displays ad photos with key data. Users can sort results by relevancy, price, and date. These options make it much easier to compare options and locate the exact product or service one is seeking. Bottom line, from Mathurin Ducastelle, Co-Founder of Yakaz: "With a team of only 10 people, we offer Internet users in 10 countries the most comprehensive classified ad service on the market. We have become a pivotal and profitable company in only a few months. Our partnership with EXALEAD is the key to our success."