Tapping into the abundance of information produced by the largest French media group. A leader in offline media, Lagardère Active quickly recognized the need to secure a prominent position on the Internet and has made its strategic objectives regarding the Web quite clear: strengthen the leading position of its flagship publications and increase online revenues from 1% in 2008 to 5 to 10% in 2009. The Lagardère Active challenge: Increase the profitability of its content, solidify its leading position on the Web and stand out among the competition by offering a unique user experience.

The Challenge

  • Assisted navigation tools (which add depth to the group's portals and significantly improve access to online content)
  • A Web crawler that is robust and flexible
  • Cutting edge HTML extractors
  • Rich, open-source configuration and development tools
  • Real-time indexing

Dassault Systèmes Response

Offering a taste of tomorrow's Web by emphasizing user experience and increasing opportunities for advertisers: Dékio, a mashup portal that is all décor, all the time. Dékio offers members of the decorating community a place of their own, where they can feel at home and find the products that are right for them. With every click, the user's profile is refined, to guarantee high-quality search results that are completely customized. About Dékio:

  • More than 2,000 décor-themed sites registered
  • Innovative navigation features combining text and images
  • Suggested filters to allow for refined searches: by theme / color / style / price / material / designer
  • Ability to choose the kinds of sites users want to search and even to delete specific sources of results

The bottom line:

With more than 15 published sites, including some of the most well known in the market, a new, 100% decorating, vertical search service launched in a matter of weeks (Dékio), a successful iPhone app, positive results in page views, unique visits, a CPM that is already impressive, and a strong emphasis on advertising, the Lagardère Active group has made the most of EXALEAD technology and doesn't plan to stop there.

Benefits