Manager Marketing & Communications
Manager Marketing & Communications
Unlock your potential with Dassault Systèmes, a global leader in Scientific Software Engineering as an Manager Marketing & Communications in Pune, Maharashtra.
Role and Responsibilities:
• Brand Promotion: Promote Dassault Systemes Global Services within the India region, ensuring its continued leadership in the market.
• Integrated Marketing Strategy: Formulate and implement an integrated marketing strategy that includes effective digital marketing programs and campaigns to meet regional goals and business objectives.
• Digital Marketing: Lead for digital marketing efforts, including campaign management, building digital experiences, paid media planning, and social media marketing.
• Channel Marketing: Lead our channel marketing initiatives with reseller partners to align marketing efforts and maximize local impact.
• Collaboration: Work closely with the regional and global marketing team to drive an integrated marketing plan that maximizes impact across online, social, and channel marketing.
• Event Participation Planning: Identify, propose, plan, and execute Dassault Systemes Global Services participation in key industry events focused on sectors like Automotive, Aerospace, Consumer Electronics, Education, and Medical. Measure and report on campaign/event results.
• Customer Engagement Activities: Collaborate with Enterprise Account teams to plan and execute customer engagement activities (workshops, seminars) to enhance mindshare and accelerate sales.
• Annual User Forum Organization: Lead the planning and organization of the annual user forum to engage existing customers and prospects.
• Industry Relationships: Maintain close communication with industry associations, key opinion leaders (KOLs), and media. Develop thought leadership and advisory programs to strengthen Dassault Systèmes Global Services' market influence.
• Marketing and Sales Tools Development: Lead the creation of diverse marketing and sales tools (brochures, videos, leaflets, customer stories) to support business development.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing goals
• Performance tracking: Monitor and report on KPIs to evaluate campaign effectiveness and adjust strategies as needed
• Vendor Management: Conduct research and evaluation of vendor solutions, managing relationships to support marketing objectives.
Qualifications:
Bachelor degree or above in Marketing or relevant field
Experienced in B2B marketing and willing to explore in B2B marketing in self future career plan
Proficient in relevant digital marketing tools.
We are looking for candidates with an overall experience of 13 to 14 years in Marketing & Communications, including at least 5 years of relevant experience in the required domain.
Good communication skill on both internally and externally, and open mind to share with others; Excellent in Communication and has the capability to efficiently influence others
Capability of innovative, Strong accountability and initiative; Passion for new business; Strong in business experience, solid marketing knowledge and skills
Good at English and Strategic Presentation skills
Highly proficient computer skills including email, Word, Excel, PowerPoint
General knowledge of content management
What’s in it for you:
· Work for the one of the biggest software companies in Europe
· Work in a culture of collaboration and innovation
· Opportunities for personal development and career progression
· Chance to collaborate with a multinational and multidisciplinary team
Inclusion statement
达索系统是推动人类进步的催化剂。我们为企业和个人提供协作虚拟环境，以畅想可持续创新。通过我们的3DEXPERIENCE平台和应用程序，创建现实世界的虚拟孪生体验，我们为遍布150多个国家、超过35万家各类规模和各个行业的客户带来了价值。加入我们由超过23,800名充满激情的成员组成的全球大家庭吧！
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