Growth Marketing Program Specialist
Role Description & Responsibilities:
The Growth Marketing Program Specialist is responsible for developing a clear vision, growth plans and marketing program strategies, for prescribed industries, topics and client segments that engage our current client base and drive market expansion to achieve business outcomes.
- Collaborate with multiple people including client execs, industry leaders & SME’s to develop appropriate program strategy
- Establish program objectives & KPIs based industry/topic maturity, messaging & audience
- Work with Campaign Managers to determine appropriate mix of tactics, messaging & channels to achieve program objectives
- Regularly review program performance & make course corrections as necessary for optimization
- Analyze trends, topics and tipping points to develop marketing programs for given industry segments/topic areas
- Business results and overall budget management
Qualifications:
- Bachelor’s degree or equivalent (MBA or advanced degree is a plus)
- 6+ years’ of experience in marketing or marketing communications for tech related companies
- Excellent analytical, data analysis capabilities and project/program management skills
- Ability to challenge existing assumptions, experiment and develop innovative strategies and solutions
- Must have strong initiative, adaptability and focused attention to detail
Compensation for this role will be commensurate with experience. The total expected compensation range will be between $114,000-134,500 representing the base salary (or annualized salary based on estimated hourly compensation) and target bonus.
Inclusion statement
Compensation & Benefits
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