The consumer product development landscape offers incredible opportunities—especially for those who get ahead of it.
Dassault Systèmes solutions supercharge your go-to-market processes. Create experiential content straight from product data in real time. Hit the ground running—and change the game for good.
CHOOSE YOUR EXPERIENCE & MAKE YOUR MOVE
PROCESS INNOVATOR
PROPEL EXCELLENCE
Process Innovators: gain from an efficient, all-in-one solution that automates repetitive tasks and eliminates redundant applications in the go-to-market pipeline. Dassault Systèmes 3DEXCITE unites value chain participants around a “single source of truth” to deliver up-to-date product imagery and data.
PERFORMANCE ANALYSIS Review product accuracy, assess KPIs, and protect IP
CONTROLLED COLLABORATION Exchange secure IP (protected models and briefing documents) and all agency content (e.g., XML or XPDMXML)
MATERIAL CATALOG CREATION Develop customer-facing product specs with realistic material application
PRODUCT LEVEL DETAIL GENERATION Define the level of development for product geometry and required structures for each channel
PRODUCT MANAGER
EXPAND PRODUCT EXPERIENCES
Product Managers: ensure visual product representations are accurate, and represent the latest design changes and modifications.
DEFINE MATERIAL CATALOG Include rich, lifelike materials and create reusable libraries
DEFINE DATA PREP OPERATIONS Determine sequence, execute semantic data identification, selectively apply operations and expose relevant selector values as configurable “exposed parameters”
EXECUTE PRODUCT PREPARATION Configure exposed parameters to meet defined experience needs; produce optimized, beautified and IP-protected product output
ANALYZE RESULTS AND PERFORMANCE Contextualize and fine-tune campaigns based on metrics to react to market sentiment
MARKETER
ACCELERATE MARKET OUTREACH
Marketers: access and deploy high-quality, accurate, commercial product content and data in real time to accelerate the development and launch of marketing campaigns—even before products are manufactured.
DEVELOP RICH CONTENT Build and refine ambient environments, beautify materials, and use light painting to create optimized product experiences
ESTABLISH STANDARDS Define cameras and product animation positions; determine appropriate product and ambience combinations
REFINEMENT Refine materials, ambience parameters and lighting for optimal display
CONDUCT REVIEWS AND APPROVALS Share and discuss with appropriate stakeholders located anywhere within a secure environment
OUTPUT Deliver final channel-optimized marketing assets
E-COMMERCE SPECIALIST
EXPEDITE SALES OUTREACH
E-Commerce Specialists: utilize interactive, 3D product content for websites, product configurators, and other channels.
PREPARE CONTENT Prepare product content including scenes, human characters and lighting
SOURCE AND STAGE PRODUCT Load products, materials, configurations and animations to stage the product in context
CREATE UI AND IMPLEMENT UI/UX CONTENT Create buttons, visual elements, text, and complex HTML interfaces; link UI functionality, cameras and animations with scripting and natural language
PLAY OPTIMIZATION Review statistics, optimize experiences for targeted use cases, and publish in 3DSpace for playback
THE WINNING MOVE
The Dassault Systèmes 3DEXPERIENCE platform and 3DEXCITE solutions allow today’s innovative consumer products manufacturers to achieve game-changing marketing results.
DRIVE GROWTH Enhance consumer engagement by offering rich media 2D and 3D experiences
OPTIMIZE EFFICIENCY Automate tasks, streamline communication, and avoid rework
DELIVER OPTIMIZED EXPERIENCES Deliver product experiences anytime, anywhere and on any device
ACCELERATE TIME-TO-MARKET Virtually produce launch content directly from the most recent product data
ENABLE EFFECTIVE COLLABORATION Use a secure, optimized environment to collaborate with teams and partners in real time
The 3DEXPERIENCE® platform is an end-to-end business solution. 3DEXCITE roles and apps for commercialization promote real time, high-end visualizations for powerful product experiences, images and animations.
