# Commercial Virtual Twin as a Service
Empower transformative customer experiences with our Commercial Virtual Twin as a Service (VTaaS) for unparalleled business innovation.
## What Does Commercial Virtual Twin as a Service Mean For Your Business?
Hyper-personalized product accurate sales & marketing experiences are more important than ever with the high-cycle times of software-defined products but also the emergence of general AI which generates broad, one-size-fits-all outputs. The **Commercial Virtual Twin as a Service (VTaaS)**, a cloud-based solution built on Industrial AI, produces accurate, product-specific experiences tailored to customers for your highly diverse worldwide markets across all channels.
Personalised experiences, that launch faster to drive your growth!
## Commercial VtaaS Intro Video
[Watch the video: (CS) Revolutionizing Customer Experiences with Commercial Virtual Twin as a Service Video](https://www.youtube.com/watch?v=XlByQN3CV84)
## How Commercial VTaaS Helps in Value Creation
## Go-To-Market Early
## Available in the Cloud
## Manage and Protect Data
## Configurable and Personalized
## Localized and Flexible
## (CS) Optimize Production of Targeted Content
The key to meeting specific audience needs is understanding and building targeted content that appeals to your target audience. To achieve this, our Commercial VTaaS enhances your **customer journey** and experience offerings through a digital replica in a virtual environment for unparalleled advantages as follows:
## (CS) Smart Foundation, Scalable Growth
[](https://www.3ds.com/assets/invest/2024-10/cs-smart-foundation-scalable-growth-content-tab-712x402.jpg)
## Smart Foundation, Scalable Growth
The Commercial VTaaS establishes a solid foundation for business expansion through a flexible subscription-based model with built-in service offerings. This enables scalable access to advanced digital solutions for product development and marketing, fostering agility and innovation. These models support diverse business needs with cost-effective, scalable, customizable solutions tailored to meet evolving market demands.
## (CS) Protect Your Data
[](https://www.3ds.com/assets/invest/2024-10/cs-protect-your-data-content-tab-712x402.jpg)
## Protect Your Data
Protecting product engineering **intellectual property** (IP) data is crucial for competitiveness. The Commercial VTaaS uses advanced encryption and authentication protocols through secure digital replication and controlled access to safeguard sensitive information during the design, manufacturing and marketing phases. This secure environment strengthens confidentiality and compliance with data protection regulations, assuring the integrity and security of your intellectual assets.
## (CS) Bring Products to Life
[](https://www.3ds.com/assets/invest/2024-10/cs-bring-products-to-life-content-tab-712x402.jpg)
## Bring Products to Life
The Commercial VTaaS automates **product engineering data** by integrating real-time information from design, engineering and manufacturing for commercial and marketing purposes. It creates a virtual twin optimized for product storytelling and **experiential marketing**. This forms a gateway to product performance, configurable options, training and maintenance, allowing you to engage end-users early, ensure products consistently meet market demands and drive innovation.
## (CS) Create Relevant and Authentic Content
## (CS) Create Relevant and Authentic Content
[](https://www.3ds.com/assets/invest/2024-10/cs-create-relevant-and-authentic-content-content-tab-712x402.jpg)
## Create Relevant and Authentic Content
Crafting customer-centric content is crucial for fostering loyalty and boosting success. The Commercial VTaaS creates **localized**, seasonal content tailored for distinct markets and specific channels to resonate better with local audiences. This approach ensures marketing efforts are more effective and aligned with diverse customer preferences, strengthening brand connection and market penetration.
## The Pillar of Unique Customer Experiences
Unlock a realm of premium 3D content and experiences through our foundational Commercial VTaaS offer. Guided by our expert team, this innovative approach empowers you to create immersive and cutting-edge content bringing your ideas to life with unparalleled expertise and versatility.
Commercial VTaaS revolutionizes mass content creation and 3D communication by seamlessly translating engineering data into localized, product-correct experiences. This groundbreaking service ensures precision and authenticity in every representation, fostering effective communication and engagement. Directly extracting insights from engineering data, Commercial VTaaS empowers businesses to produce tailored content at scale, enhancing their global reach and delivering a personalized, immersive experience for their audience.
## Turn Product Data into Customer Experiences
Customers meet your products across many touchpoints and each one needs relevant content. Virtual twins and Industrial AI connect precise product data to visual content and configurable, immersive experiences.
The Commercial VTaaS portfolio brings together ACCESS, CREATE and SHOW to support that path from data to experience.
[(CS) Turn Product Data into Actionable Customer Experiences](/media/25515)
[ Discover the portfolio ](/consulting-services-value-engagement/virtual-twin-service/commercial/portfolio)
Open the infographic
## (CS) Accelerate New and Accurate Product Content
Being the last to update the market with your content is disastrous for every marketer. Our Commercial VTaaS makes sure this doesn't happen to you. Commercial VTaaS lets you optimize content creation while maintaining accuracy through efficient workflows. From automation tools and prebuilt templates to 3D models and visualizations, centralized product data and real-time collaboration, you can confidently create marketing assets quickly and accurately.
## (CS) The Future of Product Commercialization
Shift from a rigid, slow development process to a dynamic, fast-paced path to market.
[(CPS) Experience the Future of Product Commercialization Highlight Banner](/media/18733)
[ Read expert tips ](https://www.3ds.com/assets/invest/2026-07/cs-the-future-of-product-commercialization-ebook-en.pdf)
## (CS) Customer Spotlight
See how our clients have used Virtual Twin as a Service to transform their operations:
## (CS) Jamco
Jamco is turning complex process into an innovative and seamless virtual twin experience transforming the collaboration with its aerospace customers and the way it validates aircraft interiors.
[(CS) Jamco](/media/22325)
[Read Jamco story](/insights/customer-stories/jamco-aircraft-interiors)
## (CS) HYUNDAI
Recognizing that individual transportation needs vary greatly, Hyundai Motor Company collaborated with Dassault Systèmes to deploy a smart transport solution that offers customers personalized solutions tailored to their unique preferences.
[(CS) Commercial Virtual Twin as A Service Video Banner](/media/25518)
[Watch the video](/media/25517)
## (CS) ASICS
Japanese sportswear brand ASICS uses the **3D**EXPERIENCE platform on the cloud and Perfect Consumer Product and Perfect Product Staging to deliver personalized experiences, helping consumers explore products and make informed purchase decisions.
[(CS) ASICS](/media/16649)
[Read ASICS story](/insights/customer-stories/asics-personalized-shoes)
## (CS) VORTHEX
VORTHEx creates immersive virtual radiotherapy experiences, helping patients understand treatment, reduce anxiety, and improve preparation through accurate digital twin simulations using the **3D**EXPERIENCE platform.
[(CS) VORTHEX](/media/16647)
[Read VORTHEx story](/3dexperiencelab/portfolio/vorthex)
## (CS) NAAREA
In 18 months, French startup NAAREA developed the XAMR virtual twin on the **3D**EXPERIENCE platform on the cloud, centralizing design, engineering, manufacturing, and lifecycle management with industry solution experiences efficiently.
[(CS) NAAREA](/media/16648)
[Read Naarea story](https://www.3ds.com/insights/customer-stories/naarea-micro-modular-reactor)
## On-Demand Webinar
Discover how AI and Virtual Twin tech are transforming commercialization—moving from static launches to dynamic, data-driven go-to-market strategies built for speed and scale.
**On-Demand | English | 1H**
[(CS) Shift Happens: Be Nonlinear | On-Demand Webinar](/media/22727)
[Watch On-Demand Webinar](https://events.3ds.com/3dexcite-shift-happens-be-nonlinear)
## (CS) Virtual Twin in Business: FAQs
## What is a virtual twin experience and how do I create it?
The virtual twin experience extends and improves the concept of a digital twin. While a digital twin typically projects data on a representation, a virtual twin is a dynamic model — allowing users to simulate what-if scenarios, predict future outcomes and orchestrate actions by connecting people and processes. The virtual twin experience combines advanced system representations or 3D models, data from various sources, people and processes into a single collaborative space — providing rich context and insights to transform ideas into opportunities.
To create a virtual twin that accurately represents a physical object or environment, you will need:
- Digital models or assets such as 3D models, CAD designs, or digital representations
- Data acquisition tools like sensors, scanners, or cameras to gather dimensions, textures, and colors
- Software tools, specifically specialized software for data processing, analysis and virtual model creation
- Computing resources such as high computing power for data processing and rendering
- Expertise and skills in 3D modeling, data analysis, software development and VR/AR technology — complex projects will require a diverse team of specialists.
## How do I get from a CAD to a virtual twin?
Here's how to transform a CAD model into a virtual twin experience:
- CAD model creation: Design the object or environment using CAD software to create a detailed 3D model.
- Data preparation: Optimize and simplify the CAD model for virtual twin conversion.
- Conversion process: Use specialized tools to convert the CAD model into a format suitable for VR, AR or simulation.
- Enhancement features: Add textures, animations and interactive elements to enhance realism.
- Integration with the virtual twin: Import the model into the virtual twin environment.
- Testing and iteration: Test and refine the virtual twin to ensure accuracy and functionality.
## What is Software as a Service (SaaS)?
Software as a Service (SaaS) is a cloud-based service that allows users to log in and use applications over the internet. Common examples include emailing. Industry examples include computer-aided design software, customer relationship management software, manufacturing execution systems software and more. When subscribing to the service, everything is taken care of: The infrastructure, software updates and data will all be based on the service provider's data center.
Virtual Twin as a Service takes this to a much higher level by including the knowledge and know-how of industry experts who create, maintain and evolve your virtual twins. This means that not only do you not have to manage the IT, but a team of in-house experts will also help you develop your customized digital strategy. This approach drastically reduces up-front costs, time and risk to reach your value faster.
## How do I get ten times more content for the same investment in Commercial VTaaS?
Commercial VTaaS streamlines asset creation, allowing rapid iterations without increasing costs. Assets produced can be reused across platforms and repurposed for various marketing channels, maximizing their value. Automation within virtual twin services reduces manual effort, which increases content volume while saving time and cost. Features like hyper-personalization and contextualization enable scalable customization to resonate with specific audiences. Localization capabilities allow content to be adapted for the global market, expanding reach cost-effectively.
## How does the Commercial VTaaS enhance the B2B or B2B4C experience?
Commercial VTaaS is extremely valuable to industries handling configurable products like heavy equipment, helicopters, business jets, luxury cars, trucks, trains, architecture, engineering and construction (AEC) products and luxury yachts. By transforming digital product catalogs into 3D models, customers gain early previews and can be actively involved from the start in defining product specifications, thus enhancing customer experience. This collaborative engagement accelerates decision-making and builds customer loyalty, which increases sales.
## ## Related Content
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[Commercial VTaaS Hero Banner](/media/25632)
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