# Generative Product Development

Accelerate innovation by connecting mechanical, electrical and software designs into a unified product definition.

Connect Multi-Discipline Data into a Single Product Definition

In today’s fast-paced market, companies must develop complex, multidisciplinary products faster while controlling quality and costs. Mechanical, electrical and software designs span multiple domains, variants multiply and teams collaborate across geographies, CAD tools and organizational boundaries. Without a unified approach, product structures fragment, design errors surface late and document management becomes overwhelming, increasing rework costs and reducing competitiveness.

The **ENOVIA Generative Product Development** **discipline** transforms product development by enabling rapid, cost-effective design and manufacturing on the the [**3D**EXPERIENCE platform](/3dexperience "The 3DEXPERIENCE platform"). It connects all designs into a **single**, **holistic product definition** allowing teams to manage variants in a single configured structure, streamline digital mockup reviews and maintain continuity from concept through retirement.

[Requirement Management Thmbnail](/media/22196)

3D UNIVERSES Driving AI-Enhanced Product Development

Within the [3D UNIVERSES](/insights/3d-universes "3D UNIV+RSES: The New Value Equation for Your Business") framework, the **ENOVIA Generative Product Development discipline** is being enriched with AI-powered virtual companions and generative experiences across collaboration, configuration and product release workflows. AI enhances document management by extracting knowledge from platform documents, providing fast, reliable access to context-driven information and simplifying comprehension of large amounts of content.

In product release, AI ensures engineering definitions are complete and ready before manufacturing and service, accelerating authoring and streamlining the release process. For configuration management, generative product structures embed portfolio logic, sensitivity intelligence and best practices, reducing manual work and minimizing recurring errors.

[Industry Specific PLM Solutions Thumbnail](/media/20102)

Key Features and Benefits

Foster Innovation

 ![](https://www.3ds.com/assets/invest/2022-09/icon-412-agile-innovation.png)

Design Cost-Effectively

 ![](https://www.3ds.com/assets/invest/2024-05/icon-034a-cost.png)

Manage the Full Lifecycle

 ![](https://www.3ds.com/assets/invest/2026-04/icon-062-life-cycle-blue-rvb.png)

Apply Standardization

 ![](https://www.3ds.com/assets/invest/2022-08/icon-267-quality-standardization.png)

Integration Across Disciplines

 ![](https://www.3ds.com/assets/invest/2022-08/icon-439-intelligent-library.png)

Digital Continuity and Traceability

 ![](https://www.3ds.com/assets/invest/2020-07/icon-248-portfolio-efficiency.png)

Core Sub-Disciplines

Structured PLM Collaboration

Structured PLM Collaboration digitally connects cross-functional and geographically dispersed teams around a single, trusted source of product data. On the **3D**EXPERIENCE platform, **product documents and engineering content are securely organized**, attached to product structures and accessible in context throughout the lifecycle. Real-time dashboards, intuitive navigation, document comparison, and 3D KPI visualization enhance decisions while ensuring IP security with controlled access and collaboration.

Multidiscipline Configured Product Development

Multidiscipline Configured Product Development unifies mechanical, electrical and software definitions into a single configured product structure, enabling holistic engineering management from concept to release. Teams **collaborate on a shared product architecture**, manage all variants and effectivities in one structure and maximize reuse while reducing complexity and governance overhead.

3D Product Validation

3D Product Validation enables collaborative review of real-time digital mockups to detect, track and resolve interferences before physical prototypes are built. Issues, actions and 3D data remain connected for full traceability, allowing enterprise-wide participation without requiring local CAD downloads. **Automated and interactive validation processes**, lightweight visualization for large assemblies and **secure external representations protect IP** while accelerating design maturity and reducing costly rework.

Formulated Product Development

Formulated Product Development manages specifications, raw materials, packaging artwork and labels as structured, connected data rather than disconnected documents. By maintaining digital continuity from formulation through packaging and regulatory reporting, companies **accelerate multi-market launches**, **ensure brand consistency** and **simplify compliance**. Artwork and labeling are managed within the product hierarchy and connected to the virtual twin, enabling faster updates, traceability and parallel execution of supply chain and compliance processes.

Semiconductor Development

Semiconductor Development manages complex design hierarchies through a modular approach optimized for reuse, global collaboration and performance. On the **3D**EXPERIENCE platform, semiconductor data, embedded software and multi-EDA tool outputs are governed by a single source of truth, enabling **cross-site collaboration** through integrated revision control. Modular design hierarchy management **maximizes reuse of existing designs** and embedded software while **reducing costs and time-to-market**.

**ENOVIA Generative Product Development** discipline are packaged as **Roles** to get you up to speed faster and work more efficiently with all needed applications available at your fingertips. Select a package that corresponds to your role in an organization.

Sustainability in Generative Product Development

ENOVIA Generative Product Development discipline embeds sustainability into every stage of product design on the **3D**EXPERIENCE platform, enabling companies to optimize materials, reduce waste and ensure regulatory compliance. By unifying mechanical, electrical and software designs, teams can simulate lifecycle impacts, balance performance, cost and environmental goals and maximize component reuse. With real-time digital twins and AI-powered insights, organizations can generate eco-efficient design alternatives, make data-driven decisions and deliver innovative, resilient and sustainable products faster.

[Sustainability thumbnail new image](/media/21952)

[   Learn more about Lifecycle Assessment     ](/products/enovia/lifecycle-assessment-plm)

## (Generative Product Development) Learn More

FAQs - ENOVIA Generative Product Development Discipline

How does ENOVIA Generative Product Development discipline handle products with mechanical, electrical and software components?

The ENOVIA Generative Product Development portfolio integrates all engineering disciplines into a single, comprehensive product definition on the **3D**EXPERIENCE platform. It manages mechanical, electrical and software designs together. This unified approach ensures that all teams use the same up-to-date information, reducing design errors and improving collaboration across engineering domains.

Can We Use Our Existing CAD Tools with This System?

Absolutely, the portfolio maintains your investments in legacy applications through robust integration capabilities. It connects third-party design data, allowing you to manage multi-CAD product structures within the platform. Non-CAD users can explore, author and mock up these structures through a shared web-based experience that extends collaboration beyond the core engineering teams to stakeholders across the organization.

How does ENOVIA Generative Product Development discipline help reduce costs?

It delivers cost reduction through multiple mechanisms. The configuration management capabilities enable you to define all product variants within a single structure, maximizing component reuse across product lines. 3D Product Validation tools help you detect interferences and design errors in a real-time digital mockup before committing to physical prototypes, cutting down on expensive rework cycles and accelerating time-to-market.

What Makes This Approach "Generative"?

The "generative" aspect is powered by our advanced 3D UNIVERSES framework. AI- and Virtual Twin-powered companions assist with complex tasks, such as creating product structures that embed portfolio logic and industry best practices. AI also helps assess the completeness of an engineering definition before release and reveals knowledge from technical documents. This intelligent automation reduces manual work and allows teams to focus on innovation and value creation.

Does the ENOVIA Generative Product Development Portfolio support industries like consumer goods or life sciences?

For industries with formulated products, the ENOVIA Generative Product Development discipline manages specifications, raw materials and packaging artwork as structured data with full traceability. This approach creates digital continuity from engineering to manufacturing operations. It helps maintain brand consistency, ensures regulatory compliance and supports simultaneous product launches in multiple markets by connecting the entire product definition across the value chain.

Learn What ENOVIA Can Do For You

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Discipline