# Experience a New Dimension of e-Commerce with glTF

Open-standard, royalty-free file format for 3D scenes and models designed for efficient delivery and loading in web and real-time applications.

(MI) Meet glTF for 3D

In a recent Pulse survey **92 percent** of respondents recognize the market demand to shift 3D models. Manufacturers (and their retail partners) benefit greatly from [developing and publishing 3D assets using accurate product data](/products/deltagen "3DEXCITE DELTAGEN"). Using a virtual 3D model replaces time expensive, consuming traditional photoshoots and graphic layouts completely.

Using [standards-based glTF™](https://www.khronos.org/news/press/khronos-establishes-exploratory-group-for-3d-commerce-standards-and-guidelines) (Graphics Language Transmission Format) to minimize the size of 3D assets and speed up runtime processing, companies can simply offer 3D on-line experiences. This **royalty-free specification for the efficient transmission and loading of 3D scenes** and models streamlines authoring workflows and interactive services by enabling interoperable 3D content.

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[https://assets.3ds.com/invest/iframe/gltf\_story\_3d-models\_analytics\_v1/gltf\_sto…](https://assets.3ds.com/invest/iframe/gltf_story_3d-models_analytics_v1/gltf_story_3d-models_analytics_v1/gltf_story_3d-Models_Analytics/index.html)

(3DEXCITE GLTF)Why 3D is the Answer

4.2B USD

In 2020, eCommerce sales grew 27.6%, to a total value of $4.2 trillion globally.

69%

of customers feel it is important or very important to see new merchandise each time they visit a site.

91 %

of customers say they're more likely to make a repeat purchase after a positive experience, and **71%** say they've made a purchase decision based on experience quality.

66%

of Japanese customers said that 3D/AR visuals would increase their confidence that they're buying the right product.

(MI) Secure 3D eCommerce

**Interested in a simple, secure, way to convert product design data into highly-detailed 3D imagery using glTF to transform your eCommerce experience?** The end-to-end **3D**EXPERIENCE® platform connects marketing and sales to product data from engineering. Marketing then optimizes 3D models and construct a lightweight realistic glTF standard product model deployable through any device.

(MI) Get The Edge

Read the business case, ‘Experience a New Dimension: Change the Game with 3D,’ Dassault Systèmes **3D**EXPERIENCE solutions with glTF support a robust 3D eCommerce strategy.

[(MI) Get The Edge Highlight](/media/4957)

[   Download     ](/media/mi-how-do-you-deliver-effective-3d-commerce-experience)

(3DEXCITE gltf)Related Topics

[Changing Relationships With Customers](/manufacturing/trends/customer-relationship)

[The Evolution of Retail](/industries/home-lifestyle/always-on-consumer-experiences)

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 ![ecommerce with glTF > Dassault Systèmes](https://www.3ds.com/assets/invest/2022-04/mi-experience-a-new-dimension-of-ecommerce-with-gltf-1920x800.jpg)

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gltf