IDC Retail Insights Technology Spotlight

Omni-Channel 3D Home Planning Arrives: Driving Sales and Productivity Improvements for Retailers

This whitepaper from IDC Retail Insights examines the need for an omni-channel home design solution for renovation and new project planning built to suit the needs of technology-savvy modern consumers and the retailers that serve them.

As consumers become more inclined to start the research and planning of home improvement projects such as kitchen and bath online, retailers need a Web-to-store application that enables a great online customer experience and then draws customers into the store to complete project planning, product selection, and purchase processes. Whether the consumer starts the shopping journey online or not, the experience needs to be seamless in-store, enabling the creation of multiple innovative design options and social network interactions so that the consumer can commit to a plan confidently. A satisfied customer is a more loyal customer, and it is cheaper to keep a customer than win a new one. Interestingly, rich omni-channel 3D home design and planning experiences both improve loyalty and serve to help grow the consumer pipeline. Ultimately, easy-to-use omni-channel 3D space planning applications speed sales cycles, improve productivity, and drive more sales. This Technology Spotlight also looks at the role of the Dassault Systèmes (3DS) 3DVIA Home application in this strategically important market.