Paris, October 5th, 2009 — Dassault Systèmes (DS) (Euronext Paris: #13065, DSY.PA), a world leader in 3D and Product Lifecycle Management (PLM) solutions, today announced that its 3DVIA Virtools 3D application development platform is being utilized by the Ars Electronica Center in Linz, Austria, to allow visitors to make a virtual journey through time and space. Treasured masterpieces or world cultural heritage sites can now be seen without posing a threat to their conservation. Thanks to 3DVIA technology, visitors learn in a new, intuitive way as they directlty interact with the 3D scenarios of the proposed experiences.
The Ars Electronica Center is considered a prototype of the “museum of the future” for digital media and culture and new technologies. When it opened in 1996, the center was the first of its kind to house an immersive virtual reality room tailored to the public. When the City of Linz was declared “Cultural Capital of Europe 2009” major renovation work preceded the re-opening of the New Ars Electronica Center. Today, visitors can enjoy an even more exciting hands-on experience of immersion and interactivity. “3DVIA Virtools emerged as the only 3D application development platform capable of meeting this challenge. The center’s modernization program was behind schedule, which left very little time to create new 3D content and ready the new virtual reality space, called “Deep Space”, based on learning through fun and play. Because 3DVIA Virtools is technologically very mature, it was remarkably easy to use, fast and reliable, allowing us to finalize the first immersive experiences for the new facility on time for the opening of the Ars Electronic Center,” said Horst Hörtner, Director of Ars Electronica Futurelab, the Ars Electronica Development Department.
Deep Space allows complete immersion in a world of virtual reality by means of two jumbo-format 16-9-meter 3D images projected on a wall and on the floor. Wearing special glasses, visitors move around within the exhibit and the 3D image and can even interact with the content! Learning takes on a whole new dimension in this unique educational space. The possibilities are vast, with featured projects ranging from extreme-resolution images to HD video, interactive narratives and new artistic works.
Visitors can explore the world’s foremost historical, architectural and archeological treasures some long lost, others still standing today, to discover hidden details, such as the ruins of Pompeii, the ceiling of the Sistine Chapel or the dizzying heights of Beauvais Cathedral, all this without posing a threat to their conservation or the environment. “The breathtaking capabilities of 3DVIA Virtools can be seen in the narrative interactivity application, where visitors are immersed in an interactive visual and musical experience with animated 3D characters. Behind the scenes, arts mediators gather visitors’ reactions and preferences using remote control devices and interactive screens to change the scenario in real time,” explained David Nahon, director immersive virtuality technologies, Dassault Systèmes. “From an educational standpoint, the greater the immersion, the deeper and more lasting the learning experience. Interactivity also makes the learning process more effective.” Nahon continues: “This experience can be compared to the one hundreds of visitors of the Paris Géode live every day, discovering the virtual model of the Kufu Pyramid, realized with Dassault Systèmes technologies.”
Ars Electronica has been accompanying the Digital Revolution for 30 years now. The new 6,500-square-meter Ars Electronica Center stands on the banks of the Danube in Linz, Austria. A gateway between art and science, the center is a one-of-its kind facility that has brought state-of-the-art digital applications, new technology and media within the reach of the general public. The Ars Electronica Linz GmbH features the Center, a Futurelab, a Prix and the Ars Electronica Festival, the largest and longest-running festival for electronic art worldwide. For more information about Ars Electronica, go to: http://www.aec.at
3DVIA is Dassault Systèmes' brand for lifelike 3D product experiences. 3DVIA extends 3D to new users, businesses and consumers in order to create new communities with 3D as the common language. With its open web services-based architecture, it enables high-performance distribution of 3D content. 3DVIA also delivers authoring products that revolutionize 3D product publishing and the 3DVIA Virtools platform for developing interactive, real-time applications. For more information about 3DVIA, go to: www.3dvia.com.