# Nike Summer 2023 Issue Deepen the Connections with Consumers In an ever-evolving global marketplace, understanding the needs of consumers is critical to the success of footwear companies. Brands must transform these insights from the consumer into new requirements that fuel product innovation to deliver not just products, but experiences. Validating the consumer experience is equally significant to the success of new product launches and winning market share. Whether it’s sprinting toward the finish line or to the market, the first to cross claims the top spot on the podium. At Dassault Systèmes, we empower customers like Nike to execute with no wasted motion in the innovation process through an experience-based platform. From the collection of consumer insights to virtual visualization for consumer validation and marketing assets, the seamless connection of these domains on one digital platform ensures agility and efficiency within the organization. In this edition, we highlight these concepts by showcasing customer stories and content aligning with Nike’s Consumer Direct Acceleration (CDA) strategy. [Subscribe](/brick/42574) Sustainable Innovation for Footwear Brands with Virtual Twin Technology With the rise of sustainability mandates and health and wellness trends, footwear companies must push the boundaries of innovation with new materials and advanced concepts. [Sustainable Innovation for Footwear Brands with Virtual Twin Technology Thumbnail](/media/12256) [ Watch Now ](https://events.3ds.com/sustainable-innovation-footwear-brands) To Be a Game Changer Transforming business by placing the customer at the center of innovation, and enabling the right decisions at the right time. [To Be a Game Changer Highlight](/media/12258) [ Watch Now 1 minute ](https://www.youtube.com/watch?v=8SHnduPXtYY) Welcome to the Quarterly Newsletter exclusively for Nike! On behalf of the Dassault Systèmes’ team, thank you for being here. In the Summer 2023 issue, we focus on addressing the success of Nike's Consumer Direct Acceleration (CDA) strategy by sharing content that highlights the connection between Consumer Insights, Engineering, and Marketing/Sales teams, ultimately enhancing the Business and Consumer Experience. Don't forget to check out our Footwear Webinar focusing on Sustainable Innovation. Enjoy and have a great Summer! Joshua Rowe Nike Client Executive, Dassault Systèmes ![Joshua Rowe > Profile > Dassault Systèmes](https://www.3ds.com/assets/invest/2023-02/joshua-rowe-profile.jpg) Josh Rowe is the Strategic Account Manager supporting all of Nike's Digital Initiatives from Ideation to Production. Josh is a driven, performance-focused software sales executive passionate about helping footwear & lifestyle brands digitally transform their business to fuel innovation and win against their corporate goals, ultimately promoting health & wellness amongst consumers. [Email](mailto:Joshua.Rowe@3ds.com) [781-775-6312](tel:781-775-6312) [LinkedIn](https://www.linkedin.com/in/joshua-rowe-823ba194/) ## Additional Insights Joshua Rowe Nike Client Executive, Dassault Systèmes ![Joshua Rowe > Profile > Dassault Systèmes](https://www.3ds.com/assets/invest/2023-02/joshua-rowe-profile.jpg) Josh Rowe is the Strategic Account Manager supporting all of Nike's Digital Initiatives from Ideation to Production. Josh is a driven, performance-focused software sales executive passionate about helping footwear & lifestyle brands digitally transform their business to fuel innovation and win against their corporate goals, ultimately promoting health & wellness amongst consumers. [Email](mailto:Joshua.Rowe@3ds.com) [781-775-6312](tel:781-775-6312) [LinkedIn](https://www.linkedin.com/in/joshua-rowe-823ba194/) Christian Bright Nike Technical Executive, Dassault Systèmes ![Christian Bright > Speaker> Dassault Systèmes](https://www.3ds.com/assets/invest/2023-02/christian-bright-speaker.jpg) Christian is a Technical Executive focused on the Consumer Packaged Goods – Retail and Home & Lifestyle industries. He leverages his diverse background in manufacturing, product design, and program management to drive successful digital transformations and deliver value to customers. [Email](mailto:christian.bright@3ds.com) [864-526-7249](tel:864-526-7249) [LinkedIn](https://www.linkedin.com/in/christian-bright/) Kelly Stone NETVIBES Sales Expert Specialist, Dassault Systèmes ![A Sound Logistics Strategy > NETVIBES Sales Expert Kelly Stone > Dassault Systèmes®](https://www.3ds.com/assets/invest/2023-07/kelly-stone-profile.jpg) Kelly Stone is a Sales Expert for the Netvibes brand, specifically focused on their Natural Language Processing Portfolio. With seven years of experience on NLP projects, particularly in the Customer Insight and Retail space, Kelly is able to accompany clients in using this technology to drive innovation and customer-centric strategies. [ ](mailto:Kelly.Stone@3ds.com) [ 774-843-6208 ](tel:774-843-6208) [ LinkedIn ](https://www.linkedin.com/in/kelly-stone-18b2015b/) Lou McErlean 3DEXCITE Senior Client Executive, Dassault Systèmes ![Lou McLearn > Profile > Dassault Systèmes](https://www.3ds.com/assets/invest/2023-07/lou-mclearn-profile.jpg) Lou McErlean is Senior Client Executive for 3DEXCITE brand responsible for all industries in North America. He is a BizDev/Sales/Marketing professional dedicated to helping clients enact strategic, innovative, transformative Marketing, Digital and CX endeavors which change their business trajectories. [Email](mailto:lou.mcerlean@3ds.com) [774-556-3481](tel:774-556-3481) [LinkedIn](https://www.linkedin.com/in/loumcerlean/) ![Nike > Hero Banner > Dassault Systèmes](https://www.3ds.com/assets/invest/2023-03/nike-february-2023-newletter-hero-banner.jpg)