Design is not a linear process anymore. We want to be able to call on any expertise—across disciplines as needed in a process of transdisciplinarity—as the project progresses. To achieve this, we need to be able to work with expertise, with knowledge, with teams that may be around the globe, in a virtual design space.
The growing demand for more personalized products, more personalized experiences, calls for increased customization to meet individual needs, while accelerating the process from idea to development to real-time production. Technology helps—a platform approach is essential. Design studios, suppliers, manufacturers, all stakeholders have to work as if they were located together. Collaborative platforms allow us to stay connected, any time, day and night, together fostering sustainable projects to serve and save the world.