We are facing profound changes in industry, switching from delivering offerings to the experience economy to creating sustainable living experiences. The transformation encompasses how we design, create, invent, learn, produce and trade. We call it Industry Renaissance: a new multi-disciplinary world, with a convergence of knowledge and know-how, a new vision and purpose for a more sustainable way of living in the world.
Design is imperative in finding solutions that enable us humans to co-exist in harmony with nature and the biosphere. Creating sustainable experiences is a complex process, requiring a diversity of knowledge and expertise. Virtual worlds enable us to improve and extend the real world, addressing impacts of design initiative and finding innovation and change for positive systemic and holistic impacts.