# \[Do not delete\] - Customer Story model The apparently random Latin placeholder text, used to help design pages. Despite the absence of meaning, it's weirdly mesmerising ![Airbus A320 - Dassault Systemes](https://www.3ds.com/assets/invest/2019-10/airbus-herobanner.jpg) [ Watch the video ](/media/1960) [ https://www.solidworks.com/ ](https://www.solidworks.com/) (Do not delete - customer story template)Fuzzy Beginnings Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It's not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.” As Cicero would put it, “Um, not so fast.” The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin. Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the ubiquitous filler text. In seeing a sample of lorem ipsum, his interest was piqued by consectetur—a genuine, albeit rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from De Finibus Bonorum et Malorum (“On the Extremes of Good and Evil”), a first-century B.C. text from the Roman philosopher Cicero. In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero's work, with the most notable passage excerpted below: “Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.” A 1914 English translation by Harris Rackham reads: “Nor is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure.” McClintock's eye for detail certainly helped narrow the whereabouts of lorem ipsum's origin, however, the “how and when” still remain something of a mystery, with competing theories and timelines. Do not delete - Media Image sample [![sdf](https://www.3ds.com/assets/invest/2021-12/kreisel-electric-banner.jpg)](https://www.3ds.com/assets/invest/2021-12/kreisel-electric-banner.jpg) Lorem ipsum is so ubiquitous because it is so versatile (Do not delete - customer story template)Interpreting Nonsense Don't bother typing “lorem ipsum” into Google translate. If you already tried, you may have gotten [anything from "NATO" to "China"](https://krebsonsecurity.com/2014/08/lorem-ipsum-of-good-evil-google-china/ "Krebs on Security – Lorem Ipsum: Of Good & Evil, Google & China"), depending on how you capitalized the letters. The bizarre translation was fodder for conspiracy theories, but Google has since updated its “lorem ipsum” translation to, boringly enough, “lorem ipsum”. One brave soul did take a stab at translating the almost-not-quite-Latin. According to [The Guardian](https://www.theguardian.com/books/booksblog/2014/mar/21/lorem-ipsum-translated-latin-placeholder-text "The Guardian – Lorem ipsum translated: it remains Greek to me"), Jaspreet Singh Boparai undertook the challenge with the goal of making the text “precisely as incoherent in English as it is in Latin - and to make it incoherent in the same way”. As a result, “the Greek 'eu' in Latin became the French 'bien' \[...\] and the '-ing' ending in 'lorem ipsum' seemed best rendered by an '-iendum' in English.” HAL 9000 supercalifragilisticexpialidocious ## (do not delete customer story template) Get tailored solutions for your business today. (Do not delete - customer story template)Meaning of Lorem Ipsum Lorem ipsum was popularized in the 1960s with Letraset's dry-transfer sheets, and later entered the digital world via Aldus PageMaker. The decade that brought us *Star Trek* and *Doctor Who* also resurrected Cicero—or at least what used to be Cicero—in an attempt to make the days before computerized design a little less painstaking. The French lettering company [Letraset](https://en.wikipedia.org/wiki/Letraset "Wikipedia – Letraset") manufactured a set of dry-transfer sheets which included the *lorem ipsum* filler text in a variety of fonts, sizes, and layouts. These sheets of lettering could be rubbed on anywhere and were quickly adopted by graphic artists, printers, architects, and advertisers for their professional look and ease of use. Aldus Corporation, which later merged with Adobe Systems, ushered *lorem ipsum* into the information age with its desktop publishing software [Aldus PageMaker](https://en.wikipedia.org/wiki/Adobe_PageMaker "Aldus PageMaker Software on Wikipedia"). The program came bundled with *lorem ipsum* dummy text for laying out page content, and other word processors like Microsoft Word followed suit. More recently the growth of web design has helped proliferate lorem ipsum across the internet as a placeholder for future text—and in some cases [the final content](http://loremoopsum.tumblr.com/ "Lorem Oopsum: Instances of Dummy Text that went Live") (this is why we proofread, kids). (Do not delete - Key figures with icons) We Are the 3DEXPERIENCE Company Virtual world can improve the real one. Thanks to our 3DEXPERIENCE virtual universes, we empower everyone (companies and individuals) to create sustainable products and services and address the major challenges facing the world today and tomorrow. 20K People worldwide ![](https://www.3ds.com/assets/invest/2022-04/icon-048-customer-300x300.jpg) 133 Nationalities ![](https://www.3ds.com/assets/invest/2022-04/icon-197-people-300x300.jpg) 188 Sites over the world ![](https://www.3ds.com/assets/invest/2022-04/icon-408-remote-centers-300x300_0.jpg) For more information (Do not delete - customer story template) Focus on Acme Corp. Producing everything from anvils to x-ray machines (with jet-propelled pogo sticks in between), this conglomerate within the Looney Tunes universe was hugely influential in the world of cartoons, as its owner Marvin Acme also owned Toontown, a suburb of Los Angeles where animated characters lived ![Acme Corps Logo](https://www.3ds.com/assets/invest/2022-12/logo_acme.png) [ Read more ](https://en.wikipedia.org/wiki/Acme_Corporation)