Every designer is at one time or another faced with “designer’s block”. The flow of new ideas just dry up and any source of inspiration is always welcome. The Internet provides a wealth of information, which is why designers spend more than half of their time combing the web for new ideas. Yet, without a way to organize what they find, the Internet can quickly become a source of cacophony rather than a well-orchestrated stream of ideas.
Inspire creativity is social listening and collaboration at your fingerprints. Innovation labs can boost the ideation pipeline by collaborating with other disciplines in their company to combine ideas and expertise through communities. Designers can leverage dashboard intelligence to stimulate their inspiration by aggregating all relevant sources and organizing information in clear, easy-to-find categories. Design teams can create moodboards that they can share, helping to ensure everyone is in sync with the directives and guidelines given during a design brief. Unlike competitor solutions, designers can flag the inspiration sources (blogs, websites, …) they are most interested in on their dashboard’s “inspiration tab” and choose only the sections or articles they want to see using keywords – only the sources that include these keywords will be displayed. Preferred ideas, articles or images can be grouped in an “ideas to keep” tab, making information even faster and easier to find. Managers can also use Inspire creativity to keep abreast of automotive trends or hot topics. By monitoring the number of articles published and the evolution over time, for example, they can identify subjects that people are most interested in.