# Lead the New Era of Digital Product Development for Consumer Goods Think consumer product innovation is too complex? It isn’t. Discover the power of aligning teams, data and processes with the **3D**EXPERIENCE® platform. (HL) Why Synchronization Is the New Speed? Speed is an illusion when your teams work with siloed data, rigid systems and disconnected tools. In an industry that sees 30,000 new consumer products launched yearly¹, the first-mover advantage is not about working faster but **working in sync.** With 70% of product-related costs and 80% of environmental impact determined early in the design process, the cost of delayed feedback loops and sequential handoffs is just too high to ignore. Innovation stalls. Delays are market losses. The real challenge for every consumer products company is getting their **processes, data and experts synchronized** and ready to accelerate from concept to production. (HL) Digital Continuity: Engineering as One True innovation demands that multidisciplinary teams work on a single **digital thread in product engineering.** This is the essence of digital continuity. In **digital product development for consumer goods,** Dassault Systèmes’ **3D**EXPERIENCE platform embeds industrial artificial intelligence (AI) to supercharge multidisciplinary collaboration. By breaking down silos, the platform replaces sequential handoffs with concurrent engineering, enabling teams to share a single source of truth to move as one and achieve: (HL) Sustainable innovation (HL) Faster time to market (HL) Personalization at scale (HL) Move as One: Unifying Engineering for Faster, Smarter Innovation Siloed teams slow you down. Can you get data, teams and technology to work as one? [(HL) Move as One: Unifying Engineering for Faster, Smarter Innovation Highlight](/media/24703) [ Download the ebook ](/media/fragmentation-engineering-excellence) (HL) Clean Data: Multiplying Value Over Time For teams to move as one, their data must be flawless. The **3D**EXPERIENCE platform enables clean data by centralizing data, people and processes within a single environment and ensuring all data is updated, contextualized, standardized and validated. When data is clean and unified, teams can truly innovate at speed, amplify impact and drive **sustainable product design for consumer goods.** Explore real results in our infographic below. bundle-3ds-hl-sustainable-innovation module (HL) Virtual Twins: Bringing Quality and Sustainability Into Reality **Virtual twins for consumer products** unite product requirements, parameters, behaviors and constraints into a single model, allowing for: (HL) Multidisciplinary validation Democratized simulation ensures any design changes in one team do not compromise quality, performance and manufacturability in another. (HL) Collaborative R&D and exploration Simulation enables teams to freely explore alternative materials or lightweight strategies (without actual prototyping cost) to meet sustainability targets. (HL) Right-the-first-time execution Interdisciplinary risks are resolved virtually and real-time trade-off analysis for the best decisions are made faster, reducing rework and development time. (HL) Preparing for an AI-Driven Innovation Strategy To unlock the potential of **AI in product development,** complete, high-quality data across the product lifecycle is crucial. Unified data on the **3D**EXPERIENCE platform provides the foundation for 3D UNIVERSES, where virtual twins of product, organization and business models are built to further: - **Automate** manual repetitive tasks, such as automated drawing and generative design, to expand innovative designs - **Predict** quality issues and production bottlenecks to boost operational efficiency - **Augment** decision-making through AI-driven **generative experiences** and **virtual companions** that provide real-time, data-driven insights Without digital continuity, AI remains trapped in silos, operating on incomplete data that slows down, rather than accelerates innovation. But through unified data and collaborative **PLM for consumer product innovation,** teams ensure that AI becomes a value multiplier for the entire value chain. Within the **3D**EXPERIENCE platform’s data-rich environment, AI is embedded at the heart of our virtual twin experience. Governed by physical laws, industrial constraints, decades of knowledge and know-how, this combination of AI reasoning with scientific knowledge and real industry workflows delivers unmatched operational insights. Eran REINSHMIDT Dassault Systèmes Home & Lifestyle Industry Solution Experience Director, Dassault Systèmes ![Eran REINSHMIDT > Dassault Systèmes®](https://www.3ds.com/assets/invest/2026-04/eran-reinshmidt-profile-120x120.webp) On the **3D**EXPERIENCE platform, companies can trace requirements from definition to product validation to ensure that all requirements are covered by the actual design… As products get more complex, requirement traceability on a unified platform is key to meeting customer demand. Annabelle GRAUER Dassault Systèmes Home & Lifestyle Industry Business Value Consultant Director, Dassault Systèmes ![Annabelle GRAUER > Dassault Systèmes®](https://www.3ds.com/assets/invest/2026-04/annabelle-grauer-profile-120x120.webp) (HL) Your Questions on Digital Product Development for Consumer Goods Answered What is digital product development in consumer goods? What are some examples? **Digital product development in consumer goods** is the end-to-end process of designing, formulating, testing and launching consumer goods using connected digital tools, models and data across multidisciplinary teams. By unifying R&D, packaging, regulatory and supply chain teams, they can test and validate ideas virtually using real-world data before moving to physical prototyping. This **collaborative R&D for consumer goods manufacturers** helps reduce risks before committing time and money. Examples include virtual formulation for beauty products, smart home software integration with sensors and mechanical parts, and sustainable packaging, such as bio-based bottle design. How can the digital product design and development process accelerate time to market? Digital product design and development accelerate time-to-market by enabling rapid virtual prototyping and simulation. This means teams can test more formulations, packaging options and sustainable alternatives to get the best outcomes. This virtual prototyping reduces approval time by giving stakeholders a single source of truth. With shared visibility and structured workflows, ideas move faster and more cost-effectively, too. Why is clean data critical before implementing AI in product development? AI depends on the data quality. Accurate, clean, structured and consistent data across products, consumers and supply chains yields better outputs and fewer errors, so that better decisions can be made. Trusted data helps teams simulate performance more reliably, predict consumer preferences and optimize personalization with confidence. Clean data amplifies AI’s ability to drive product quality and innovation, turning it into a competitive advantage. What does a consumer goods software solution provide for manufacturers? What is the leading approach to rapid digital product development since 2025? Advanced **consumer goods product development software** solutions, such as Perfect Consumer Product, Perfect Connected Product and Perfect Production, combine product ideas, R&D work, packaging innovation and manufacturing operations in a single collaborative environment. It extends beyond efficient operations into innovation, tapping into data-driven analytics and AI to deliver higher-quality products, minimize non-compliance issues and faster time-to-market. Virtual twin experiences are the leading approach to rapid **digital product development for consumer goods**. Unlike static 3D models, virtual twins are living models that enable concurrent engineering and immediate issue resolution, optimizing performance in real time and unlocking innovation. ¹Source: [Forbes](https://www.forbes.com/sites/shamahyder/2019/10/17/how-to-launch-a-new-product-or-service-what-the-latest-research-teaches-us-about-successful-launches/) ## (HL) Explore our Industry Solution Experiences Learn more about how out Industry Solutions can help you achieve your professional ambitions and business objective. ## Discover More ![Digital Product Development for Consumer Goods > Hero Banner > Dassault Systèmes®](https://www.3ds.com/assets/invest/2026-04/hl-digital-product-development-for-consumer-goods-hero-banner-1920x856.webp) [ Download the ebook ](/media/fragmentation-engineering-excellence) [Digital Product Development for Consumer Goods Video Hero Banner](/media/24701) Ind. Story Page Digital Product Development for Consumer Goods