With the complex tangle of competing needs and interests for packaging, how can the packaging design process be a point of leverage and competitive advantage rather than a drag on a company's financial and human resources? The imperative is to shift
- from a sequential packaging design process where each discipline has little view into the overall balance the packaging needs to achieve
- to a streamlined and concurrent process that is transparent and begins the collaborative trade-off discussion very early
This can be a powerful transformation: saving time and money, plus improving sales and reducing risk.
Thank you for downloading the whitepaper written by Cambashi: “Concurrent Packaging Design: The New Imperative”