General Mills France

Designing the most efficient and innovative merchandising strategy

The Challenge

General Mills France, a world leading food and beverage company, needed to design the most efficient and innovative merchandising strategy to launch its expanded line of Häagen-Dazs ice cream.

Dassault Systèmes Response

Read the whole Story and learn how General Mills France succeeded to engage in new merchandising strategies for its Häagen-Dazs premium brand of ice creams by adopting Dassault Systèmes’ 3DEXPERIENCE platform and its on cloud-based Perfect Shelf Industry Solution Experience.