Developing new packaging concepts requires designers to translate ill-defined consumer opinions and translate them into new designs that can STOP, HOLD and CLOSE the sale at the shelf. When done right, packaging could drive sales, increase market penetration and reduce costs.
Consumer Goods Technology (CGT) hosted a webinar with Kalypso Consulting and Dassault Systèmes to discuss the top trends that impact packaging innovation, like globalization, sustainability and social responsibility as well as the challenges companies face to create strong packages.
In this webinar they discussed key packaging challenges and demonstrated how companies have:
- Cut package concept development efforts from 6 weeks to 24 hours with 3D sketching and photorealistic rendering
- Reduced technical development efforts up to 50 percent using modeling and simulation
- Avoided recalls and quality errors by centrally managing the artwork “supply chain”
Learn how CPG companies are facing these packaging challenges through this Consumer Goods Technology WEBINAR "Top Package Trends and New Practices to Accelerate Sales"