Perfect Category

Establish your brand as a true leader in the category and differentiate yourself from the competition.

The best solution for your business is the one that encompasses all of the strategies needed to make your brand successful. To know your retailer is to understand their needs, their expectations, their goals and objectives.  How better then, than to be able to quickly and easily align your processes with theirs to maximise each and every opportunity that presents itself. Just imagine, better consumer alignment, increased brand equity, fewer missed opportunities and increased efficiency and flexibility. What better way to establish yourself as a true and trusted partner and potentially the category captain.

Perfect Shelf 3DEXPERIENCE solution from Dassault Systèmes allows you to virtually build and evaluate more category options with a wider demographic in less time and at a lower cost. Virtual building and evaluation allows you to understand and align shoppers’ attitudes, behaviors and purchase practices in a lifelike simulation without the complexity and cost of having to build physical display environments. With quicker testing of more category options, you’ll gain the insights and validation you’ll need to imagine and define a product, category or shelf-space strategy.  

Key Capabilities and Benefits:

  • DRIVE QUALITY AND FLEXIBILITY to truly understand the retailer and their consumer and drive operational excellence more effectively
  • INCREASE MARKET SHARE by creating and evaluating more category options quicker and with increased accuracy to drive revenue growth
  • INCREASE PRODUCT PORTFOLIO though greater collaboration and more effective supplier expertise and guidance
  • MANAGE BRAND PERCEPTION through better alignment allow Brand and Retailers to work closer together more effectively