In the Consumer Packaged Goods industry, companies need to rely on highly accurate data to always increase their product adaptability. A successful launching relies on the way consumer will perceive innovation and market position. Through that process, consumer goods specialists need natural and effective communication solutions between consumers and marketing analyst to transfer behavior data. As in real life, users should be able to “experience the product” and give their feedbacks to companies that will thus create ideal goods demanded by customers.
In answer to these needs, Dassault Systèmes (DS)' Consumer Experience solution provides any user with intuitive 3D tools, from creating virtual product to experiencing it inside a virtual store. The user layout the product on demand from a dynamic 3D library, animate and explore different configurations like customizing colors, lighting, and assembling elements in order to create the product he would like to see on the market. Creating the store, he chooses the elements from a dynamic library allowing him to add and manipulate 3D objects like doors, tables, chairs, devices, shelves and selling goods. Automatic positioning rules will allow an easy and logic placement of the elements, matching them together inside the virtual store. At the end of the process, users will be able to virtually populate store with 3D animated characters in order to analyze the population flow and its potential impact on commercial activity. For more realism, the application can be deployed on the Internet, gathering information from potential customers playing an online virtual shopping experience, thanks to a totally interactive walkthrough.
This solution enables you to simulate product behavior in the first moment of truth (in store) and the second moment of truth (in use), product developers can easily optimize the product for the marketplace without spending additional costs for physical prototypes. Your Marketing and Sales team will be able to test consumers’ shopping, consuming and merchandising experience before the product, store or commercial space even exists. Analyzing all related data like ergonomics or consumer behavior considerably reduces the physical modification cost by optimizing the configuration process.
The Consumer Experience solution includes:
- Virtual consumer experience
- Sales configurator
- Training experience
- Maintenance experience
- Virtual shopping
- Store configurator
- Web media marketing
Showing our customers the way the package folds and unfolds in 3D has been a powerful educational tool since they are able to see how to manipulate the box and how their part will fit inside.
Zsuzsánna Ráthonyi Combined Designer, Dunapack