Managing a Unique Brand Experience Across all Channels
Today’s consumers are more knowledgeable on products than ever before. And retailers are struggling to find the right assortment mix, the correct price points, and to ensure that inventories match demand. Those that are getting it right are more often those that listen carefully to consumer insights on social media and are able to clearly project their brand identity across all channels. It is critical to plan with the retail experience in mind while maintaining the flexibility to react to consumer demand. While retailers must think about optimizing their merchandising, they must also adapt to consumer demands for a more personalized and omni channel shopping experience.
The 3DEXPERIENCE platform from Dassault Systèmes provides companies with the ability to visualize the consumer experience, model different assortment options and refine retail formats, analyze real-time sales data, and ensure that the consumer is provided with the ultimate shopping experience, regardless of channel.