Make informed decisions early on assortments and store layout
Where do products and categories belong in the store? Effective store layout is based on intelligent product display for maximum impact. Stores need to build effective visual merchandising based on consumer insights and that meet their financial objectives.
With My Virtual Merchandising, brands and retailers can conduct virtual and visual assortment reviews with everyone from executives to display teams. They engage in efficient virtual merchandising based on business rules that ensure that specific products are featured in key locations. They can view the amount of space consumed by different products and visualize the different units as they drag and drop them onto store fixtures to evaluate the end result. Once satisfied, a detailed planogram is generated including product information and detailed mounting instructions. Clear visibility of business metrics can be provided in the context of the assortment positioning enabling quick response to margin projections and sales results.