My Retail Theatre

Engage consumers in the bricks & mortar store with interactive product configuration and personalization

My Web Theatre

Engage consumers online with innovative options to configure and personalize their ultimate product 

With My Web Theatre, brands can showcase their complete collection online with stunning visual quality. A powerful visual web configurator allows them to present all possible combinations of variants, materials, colors and accessories as well as pricing or performance characteristics with a high level of interactivity. All product data resides on the 3DEXPERIENCE business platform promoting information consistency and reducing the complexity and cost of sustaining a coherent offering across markets. Brands are empowered to build region-specific special editions and sales campaigns for more precise targeting.

Consumers can configure their personalized products online using interactive visual elements with photo-realistic real-time rendering. Products are displayed depending on available inventory and deliveries can be quoted based on realistic lead times. Consumers can save visual assets like images or videos for use at other retail touch points, or share them with friends via social media. They can choose between pre-rendered images or real-time rendering depending on their Internet connectivity. This helps ensure a fast and smooth consumer experience on their device.

Key Capabilities & Benefits:

  • Delivers a unique consumer experience by integrating personalization into the buying process
  • Displays product configurations anywhere, anytime on web/mobile devices with photo-realistic quality
  • Consumers can purchase their configured product, visualize it at another point of sale and share the resulting image on social media
  • Brands use rule engine to define authorized variants and combinations ensuring brand image consistency
  • Displays pricing, availability and shipping information
  • Provides a scalable experience on all digital devices