The digital economy is providing opportunities for innovation within the lifestyle products industry. 3D creation and simulation pipelines offer nearly endless avenues for exploring ideas. 3D printing and digital prototyping provide quick validation of concepts, allowing companies to compress total time to market while a fluid supply chain helps meet demand. And, additive manufacturing allows “close to consumer” manufacturing and customization to finally be a reality. The 3DEXPERIENCE platform from Dassault Systèmes can empower manufacturers of hard goods including toys, leisure goods and sporting goods to rise above the competition and activate digital business transformation.