Connecting Technology and Crafted Product Experiences

High fashion meets high tech

It’s an exciting time to be in the fashion industry. Additive manufacturing and 3D creation are driving massive product innovation while social media is connecting consumers to brands. Sustainability concerns are driving the creation of products that are both planet and human-friendly. And while some may see this as a daunting challenge, innovators will see it as a massive opportunity. Like never before, technology is connecting the fashionistas with the designers who now have the tools to deliver highly consumer-centric and personalized fashion experiences

But it takes more than a good idea or an innovative design to bring a product to market; it takes a highly collaborative and flexible product process incorporating an agile supply chain able to meet consumer demand without jeopardizing on-time delivery or quality. It takes visual, consumer-driven planning where collections can be created with the retail experience in mind. It also takes digital commerce experiences that engage and delight with immersive product customization. Dassault Systèmes understands this new fashion marketplace and the 3DEXPERIENCE platform delivers compelling consumer experiences across apparel, footwear, luxury items, and accessories

Our industry needs a system that helps create a seamless, responsive relationship between the trend-setting creative side of the business and the practical business and production side where costs can be managed. The ENOVIA apparel sourcing solution is the glue that ties everything together.

Mike Relich CIO, GUESS, Inc.