Product Portfolio Management
Enabling consumer goods organizations to establish product management procedures throughout the New Product Development & Introduction (NPDI) process.
In the Consumer Goods industry, Moore’s Law continues to drive the exploding number of new technology and products. Managing product portfolio to support exponentially increasing demand of customers has become more complex. Consumer goods organizations must adapt themselves to this new level of complexity by getting the best ideas from the marketplace and make products that meet market needs. Traceability from ideas and customer requirements throughout the product lifecycle, from ideation to obsolescence, is of strategic importance in maintaining customer satisfaction and growth in market share and profitability.
Dassault Systèmes (3DS)' Product Portfolio Management and Season Planning solution allows consumer goods organizations to establish product management procedures throughout the New Product Development & Introduction (NPDI) process. We provide robust requirement management capabilities that promote collaboration between product managers and technical teams while capturing and processing the voice of customer, coupled with internal as well as external compliance requirements.
Our solution provides product managers and marketing with the ability to define product lines and models of available and future products. Once product line hierarchies are defined, marketing text, name and images can be associated with each product line and model. As a result, this managed marketing data can be automatically used to populate public web sites and product catalogs, making it easier for you to promote products to prospects and customers.
This solution helps you plan your product portfolios according to customer needs, market shifts, and technology innovation. It gives you the flexibility to create new Key Performance Indicators (KPIs) and user-configurable dashboard views to allow for ease of maintenance and reaction to changing business models. By giving management real time visibility to product portfolio development status, critical go/no-go decisions can be made before resources are deployed or costs incurred.
Key Capabilities and Benefits
- Requirement management
- Product line management
- Feature / options / variants management
- Product / brand evaluation scorecards
- Configured product catalog and seasonal library management
- Product retirement planning
- Revenue and cost planning (forecasting) and reporting
- Event tracking and calendar management
- Executive dashboards
- Merchandise and retail planning
We were doing about 130 customer-specific product versions per year before ENOVIA, and now we have exceeded 200. That’s an increase of more than 50% with the same number of resources.
Wendell Short Director of New Product Development, Sauder Woodworking Co.