New Product Development and Introduction

Enabling stakeholders from various departments to define the new product collaboratively

New Product Development and Introduction

With more than 80% of the costs that are designed into a product locked during the concept development phase of a product, the conceptual phase has the most significant impact on the overall profitability of a new initiative.  Consumer goods organizations must carefully weigh the risk vs. profitability aspects of a new product development in order to get quick returns of investment without loosing sight of strategic goals.

Dassault Systèmes (DS)' New Product Development and Introduction (NPDI) solution allows stakeholders from various departments such as market intelligence, design, manufacturing, and critical suppliers to define the new product collaboratively.  This multi-discipline environment provides a front end visibility early in the development cycle, allowing product design to be linked with market forecasts, technology roadmaps, and consumer requirements.  With our solution, the NPDI team can virtually manage concept projects through templates with specific deliverables.  The project can be converted into detailed design/engineering execution in a full fledged development program that includes program resource, cost estimation, and margin analysis. 

New Product Development and Introduction

Our robust requirement management capabilities promote collaboration between product managers and technical teams while capturing and processing the voice of customer, coupled with compliance requirements.  Based on the list of candidate requirements, product engineering can establish a proposed list of features which represents the customer’s view of the product capabilities prior to the availability of the actual technical solution.  This gives design engineers and R&D the ability to define a generic bill of materials, to provide visibility into features that must be designed to fulfill product requirements.


In this decisive phase, our solution enables efficient collaboration between packaging engineering, designers, formulators and marketing teams and helps ensure technological as well as profitability optimization of your products through holistic and collaborative approach.

Key Capabilities and Benefits:

  • Voice of customer capture
  • Idea Generation Management
  • Idea Screening Management
  • Business/ROI Analysis

Our experience with ENOVIA is that it’s a flexible, out-of-the-box application that provides the backbone for a very strategic part of our business—new product development.

Glen Waisner President, The Hayes Company