# Deliver The Change Your Customers Need With Industrial AI

When your products leave the showroom, it’s not the end of the story. 3D UNIVERSES provide everything you need to support your customers’ operations across the lifecycle – from predictive maintenance to fleet performance optimization to transitioning towards service-oriented business models.

## Transforming the Aftersales Relationship Is the Opportunity of a Lifetime for OEMs

Today, your customers are working within ever-tightening commercial, regulatory and environmental boundaries. They don’t just need assets that are more performant, they need **assets that deliver value over the long term.** That doesn’t just mean a plane that flies faster, or a machine with a higher throughput.

It means assets that are longer-lasting, but resilient by design with optimized performance and upgrades delivered throughout their lifecycle. It means assets where close management of performance permits new levels of utilization flexibility, letting them deliver and respond at speed. It means, ultimately, being able to provide the kind of experiences that don’t just answer customer questions, but pro-actively drive customer performance, loyalty, and satisfaction.

**It’s up to OEMs to provide customers with that transformed approach to asset utilization**. In an era where up to 90% of companies' EBIT can come from aftersales services, and where circular and sustainable business practices are ever more important, the incentives to adopt always-on, service-oriented models – for you as well as your customers – have never been stronger.

## 3D UNIVERSES Redefine the Optimization, Operation, and Service of Customer Assets

Advances in networking and data analytics are increasingly helping OEMs gain visibility into the performance of their machinery long past the point of sale. With this technological groundwork, OEMs are in a better place than ever to deliver the kind of ongoing services that drive customer’s asset performance today, and support continuous improvement into the future. But only if they can bring together the virtual and the real into a holistic vision of change.

3D UNIVERSES give OEMs a pathway to V+R mastery – performance management software that can handle the complexity of your customer’s operations, in its virtual and real dimensions. Not only do 3D UNIVERSES connect dispersed virtual twins within a single, consistent, and secure cloud-based V+R ecosystem, but they also provide the **powerful science-backed AI needed to translate your customers’ knowledge into game-changing insights.**

## Increase fleet availability

## Improve equipment uptime

## Enable preventive maintenance

 ![](https://www.3ds.com/assets/invest/2025-12/3duniverses-redefine-background-1920x900.webp)

## A Digital Thread Unifying Machinery and Operations Across the Life Cycle

With 3D UNIVERSES, machine data can be securely collected from your customers and then integrated, assessed, and acted upon to transform the delivery of aftersales services across the value chain.

h3 .subtitle {
  display: block;
  font-size: 0.75em;
  font-weight: 500;
}
### Virtual Twin of the Product in Operation: Listen to What Your Assets are Saying

Machines aren’t mute. With every change in activity – whether that’s the vibrations in a car’s engine to spikes in power consumption on an industrial turbine – they are trying to tell their users something, about current performance, future breakages, and more.

**3D UNIVERSES turn OEMs from retailers into interpreters**, able to hear what in-operation assets have to say and translate that understanding into action for customers, for themselves, or for anyone else in the supply chain. Think a customer’s machine is about to fail? Through the virtual and real digital thread provided by the Virtual twin of Product in Operation, you and your customers benefit from full lifecycle intelligence – letting you identify issues ahead of time, and dispatch specialist teams to provide targeted maintenance.

And by consolidating organizational knowledge and know-how, 3D UNIVERSES ensure service teams are fully prepared when they arrive on customers’ sites. No more ransacking filing cabinets for old instruction manuals or desperately phoning around to find “that one guy” in your organization with the right expertise. Expertise digitization means that all information – from intangible skillsets to machine metadata to customer manuals – is accessible in one place, giving your teams what they need, when they need it.

3D UNIVERSES also give users access to that information in the most beneficial form.

That could mean working with **virtual companions**, which can answer questions via an intuitive, natural language interface.

Or it could even mean generating **VR/AR experiences** which overlay virtual information on real-world assets to provide maintenance task guidance or provide off-site training to aid on-site deployments.

Servicing and maintenance stops being a reactive activity; it becomes an opportunity to pro-actively engage with customers’ operations as they experience them. Value creation accordingly becomes dynamic, connected, and ongoing, for hugely improved customer satisfaction.

[(Virtual Twin of the Product in Operation Video Loop)](/media/23650)

### Virtual Twin of Asset Usage: Get the Bird’s-Eye View of Fleet Operations

A fleet is more than the sum of its parts – and solutions can’t just be piecemeal. If asset utilization is the goal, then optimization that looks at multiple assets is key.

3D UNIVERSES link the Virtual twin of Asset Usage to your whole virtual and physical ecosystem, giving you and your customers the breadth of vision needed to both tackle localized challenges, drive heightened levels of performance, and perform the operational forecasting needed to keep assets nimble and resilient.

From this vantage point you can see how each decision your customers make – from the vehicles or assets they choose to the routes they plan to the way cargo is loaded or personnel managed – impacts overall operational performance.

Then, based on the insights derived from a given scenario simulation, you can provide customers with recommendations on which decisions will drive the greatest value.

[(Virtual Twin of Asset Usage Video Loop)](/media/23651)

**Looking to maximize customer asset utilization?** By enabling unprecedented visibility of every single asset in your customers’ network, you can experiment with different schedules, downtime, and staffing, helping make current assets go further, and enhancing fleet availability by up to 90%.

**Concerned about sustainability outcomes?** 3D UNIVERSES let you assess customers’ potential options, from fuel inputs to more optimal route planning, in order to drive circularity across their operations. One customer used route planning solutions to save more than 7t of CO2 equivalent per day in its delivery network.

**Want to accommodate new business models?** Enterprise-wide V+R management lets you see how top-level change will impact customers’ current assets, allowing for whole new frameworks to be generated, from infrastructure to new staffing requirements to new maintenance schedules.

### Virtual Twins of Product and Usage: Unearth the IP Treasure Buried in Customers’ Knowledge and Processes

What is more valuable to your customers? A machine that operates 10% more efficiently than the current machine or information on how to drive 10% efficiency gains across all their machines?

[Watch the video: NETVIBES Assets in Operation Solutions](https://youtu.be/Q77b-C_5V1M?si=_XYpggh-jaoDsa8v)

Imagine you sell and manage HVAC units. Thanks to the Installed Base Virtual Twin, you’ve recently improved how those machines are repaired and serviced, maximizing uptime and minimizing costs – but the customer wants more. So, using 3D UNIVERSES, you connect the twin of your installed base to limitless other datasets, from information on building airflows, to third-party weather reports.

The more pieces of the jigsaw you add, the clearer the picture becomes, incorporating all virtual and real world aspects. New insights emerge: perhaps airflow patterns within their building mean that they can re-arrange the HVAC system to achieve the same results with fewer units. You start to switch from systems engineering to system-of-systems engineering.

And as the solution matures, more opportunities for value emerge. Virtual twins in the 3D UNIVERSES continuously collect and re-integrate asset data, using it to drive ever greater levels of performance, generation after generation, exceeding customer expectations across the board.

This is just as true for HVAC as it is for managing a fleet of airplanes, or a power plant full of steam turbines. When everything is connected, new value opportunities for you and your customers become clear. And 3D UNIVERSES don’t just generate those insights – they also help your customers capitalize on them, generating V+R plans for implementation that are fully costed and scheduled.

Unparalleled degrees of customer satisfaction beckon. Suddenly, you’re not just selling HVAC units: **you’re selling the blueprint for transformation**. 3D UNIVERSES become the digital foundation for a new, generative revenue model, where you trade in insights, rather than assets. Not in physical planes or assembly lines, but in uptime and throughput.

## Learn More About the Brands Making 3D UNIVERSES Possible

## Augmented Reality in Manufacturing

Optimize assembly and inspection operations in manufacturing with augmented reality

[Augmented Reality in Manufacturing Highlight Banner](/media/23594)

[   Learn more     ](/products/delmia/augmented-reality-manufacturing)

## Rail Service, Fleet, & Crew Planning

Improve Your Railway Operations

[Rail Service, Fleet & Crew Planning Highlight](/media/23595)

[   Learn more     ](/products/delmia/quintiq/rail-service-fleet-crew-planning)

## AI-Maximized Asset Performance

Optimize In-service Fleet Availability with Data-driven Feedback Loops and Machine Learning

[AI-Maximized Asset Performance Highlight](/media/23596)

[   Learn more     ](/products/3dexperience/ai-maximized-asset-performance)

 ![](https://www.3ds.com/assets/invest/2026-01/brands-making-3duniverses-possible-background-banner-1920x900.webp)

## Frequently Asked Questions

## What is the difference between asset management and performance management?

**Asset management** is the holistic framework – managing an asset's entire life (buy, use, retire) for organizational goals. **Performance management** is a subset of asset management, focusing on maximizing an operating asset's effectiveness.

Tools using data, AI, and analytics are leveraged to assess and determine reliability, uptime, and peak output. Thus, asset management is strategic and focused on the complete lifecycle; performance management is tactical and real-time performance-oriented.

As an example, if you are managing a fleet of trucks, asset management decides which trucks to buy, when to sell them, and their overall cost. Performance management uses sensors and AI to tell you which specific truck is about to break down, why, and the best time for maintenance to keep it running at peak efficiency and uptime.

## Are 3D UNIVERSES accessible to companies not currently using Dassault Systèmes technology?

Dassault Systèmes is dedicated to supporting businesses by ensuring seamless integration of 3D UNIVERSES within complex IT system and business infrastructures. The openness of the **3D**EXPERIENCE platform allows for flexibility, collaboration, and innovation, making it adaptable to meet the needs of companies, regardless of their existing technology stack. [To learn more](https://www.3ds.com/3dexperience/openness "To learn more").

## How can I learn more about 3D UNIVERSES?

If you’re an existing customer: Reach out to your usual client account team contact to schedule a dedicated meeting.

If you’re new or unsure: fill out [this form](https://www.3ds.com/how-to-buy/contact-sales "this form") to contact us directly. If your company works with a reseller, feel free to mention their name in the comment section.

If you are ready to purchase, visit our [online store](https://www.3ds.com/store/ "online store") to purchase pre-packaged solutions.

## How can I get started with 3D UNIVERSES?

If your company is already using the **3D**EXPERIENCE Platform on the cloud, you already have the foundation to leverage the power of 3D UNIVERSES. No migration is needed. Some products will be enriched during the regular release cycles, while others will be created to account for the step change in value.

For organizations needing assistance to transition to the **3D**EXPERIENCE on the cloud, or to fully adopt all the 3D UNIVERSES functionalities, our Cloud Service team is here to help with a wide range of possibilities from migration to tailored high value-add solutions. It includes faster AI adoption, improved business performance, and more sustainable outcomes all provided as add-ons to the cloud annual subscription. [Learn more](https://www.3ds.com/consulting-services-value-engagement/industry-services "Learn more").

## What skillsets do I need to create or interact with content in 3D UNIVERSES?

If you're a Dassault Systèmes customer, you will already have the foundational data, skills and knowledge and know-how needed to create and benefit from 3D UNIVERSES. There's no need to overhaul your entire business systems or retrain your team. It's all about building on your existing knowledge, expertise, and data to unlock new possibilities. Transition from a file-based organization to a data-driven one, reducing time to market, increasing innovation and reducing operational costs whilst leveraging your virtual assets across the entire organization. And don’t worry: your virtual companions will guide you every step of the way, helping you explore 3D UNIVERSES and maximize its potential!

If you are not already familiar with Dassault Systèmes solutions, please refer to the “How can I get started with 3D UNIVERSES?” question of this FAQ.

## Is my data protected when used on 3D UNIVERSES?

Yes, your data is fully protected. 3D UNIVERSES operates on a cloud-based platform, offering flexibility, scalability, and global accessibility while prioritizing data security.

Dassault Systèmes implements robust security measures, including encryption, network monitoring, access controls, and threat detection systems. The company follows industry best practices and frameworks such as ISO 27001 and continuously updates its security protocols to mitigate emerging cyber threats.

Dassault Systèmes applies a data governance framework that ensures customer data used in AI systems is managed responsibly and in compliance with applicable regulations and contractual commitments.

AI capabilities are developed following privacy-by-design and security-by-design principles, with safeguards to protect confidentiality, integrity and intellectual property.

Personal data is processed only for clearly defined and legitimate purposes, in accordance with contractual terms and the company’s Data Privacy Policy.

Access is restricted, monitored and governed through robust information security controls certified under international standards.

## Are 3D UNIVERSES accessible to Small and Medium-sized businesses?

Absolutely! 3D UNIVERSES are designed to deliver virtual twin experiences for everyone and everything, empowering businesses of all sizes to enhance collaboration, drive innovation, and achieve sustainable, real-world results.

Small and medium-sized businesses (SMBs) using the **3D**EXPERIENCE Platform on the cloud can start leveraging 3D UNIVERSES right away.

Ready to upgrade? Compare, explore, and select the bundle that best fits your needs below. Discover how each solution enhances product development and secure your bundle online today:

- [Design and Engineering for PLM Express](https://www.3ds.com/products/plm-express/design "Design and Engineering for PLM Express")
- [Design Simulation for PLM Express](https://www.3ds.com/products/plm-express/simulation "Design Simulation for PLM Express")
- [PLM Governance & Lifecycle](https://www.3ds.com/products/plm-express/governance "PLM Governance & Lifecycle")

 ![Deliver The Change Your Customers Need With Industrial AI > Dassault Systèmes®](https://www.3ds.com/assets/invest/2025-12/aftersales-relationship-hero-banner-1920x900.webp)

Aftersales Relationship