From June 15, 2012 to June 22, 2012 Piazza degli Strozzi, 50123, Toscane Florence Italy
During the “Firenze4Ever”organized by Luisaviaroma and during Pitti Uomo, FashionLab by Dassault Systèmes and JAY AHR will open an Immersive Experience and allow the guests to make a journey across the world.
In November 2011, Dassault Systèmes launched the FashionLab, a technology incubator dedicated to fashion designers. Jonathan Riss, Artistic Director of the JAY AHR Brand, is one of FashionLab’s ambassadors.
By working with the FashionLab, Jonathan Riss is pushing the boundaries of what is possible in fashion design.
Together with Dassault Systèmes engineers, Jonathan has been working on different projects around Jewelries and embroideries. Those projects were focused on helping him in his design process, collaboration practice and conception phase.
Today, FashionLab and JAY AHR are pursuing their collaboration, working on a new approach - a new way of using 3D and virtual worlds to provide JAY AHR’s customers with an EXPERIENCE.
During the “Firenze4Ever”organized by Luisaviaroma and during Pitti Uomo, FashionLab and JAY AHR will open an Immersive Experience and allow the consumers to make a journey across the world.
Piazza Strozzi, in Firenze, from June 15 to June 22.