Experience Innovation — DMI: Design Leadership Conference

From November 05, 2013 to November 06, 2013
The Liberty Hotel 215 Charles Street Boston MA 02114 United States

The Design Management Institute's annual conference taking place in Boston this year will focus on a topic at the heart of Dassault Systèmes: Experience Innovation. Speakers will include experience innovation experts from IDEO, Smart Design, Fjord, Continuum, Fidelity, Lippincott, Hyatt, Microsoft.

Technology innovation has propelled us into an era of creative disruption that has challenged every business… One of the greatest challenges to face design and marketing managers is the proliferation of channels through which businesses deliver products, services, and brand experiences to their customers. Business innovation over the past 20 years has seen our world of interaction grow from a handful of traditional physical channels to a broad range of digitally enhanced physical channels and pure digital channels. The ubiquitous nature of smart products and smart systems has led to the continual evolution of most design practices and especially the newer fields of "service design" and "experience design".

Consumers are expecting more. In turn, this complex environment has challenged companies and their design and marketing teams to organize themselves to ensure that the customer's experience of the business is not fragmented and inconsistently delivered. How are today's business innovators and design managers addressing the challenges of contemporary "customer" experience? Answers will come from the likes of Don Norman, Hyatt's Chief Innovation Officer, Lippincott's Director of Experience Innovation, Zipcar's EVP Product and Member Experience, Microsoft's Director of User Experience and our own Anne Asensio Vice President Design Experience, Dassault Systèmes.

Attendees are typically design and innovation leaders covering a wide range of industries and markets, united by the willingness to share their experiences in a peer-to-peer environment.

The closing reception of the conference will take place in our Waltham Campus , with a welcome speech by Al Bunshaft, Sr. Vice President, Dassault Systèmes.

To learn more about Dassault Systemes, visit www.3ds.com


An invitation for DMI Members

The Design Management Institute and Dassault Systèmes are inviting DMI members to an intimate networking reception at Dassault Systèmes’ award-winning North America Headquarters located in Waltham, Mass. on the Route 128 technology highway.

You are invited to experience Dassault Systèmes' Virtual Reality Center immersive experiences and 3D Playground that are helping industries worldwide drive innovation.



Wednesday, November 6th
6:00PM to 9:00PM
Dassault Systèmes Americas



Attendees will be picked up at the Liberty Hotel lobby
Transportation to Dassault Systèmes will be provided

6:30PM to 8:30PM
Networking Reception

  • Welcome reception
  • Welcome Presentation by Al Bunshaft, Sr. Vice President, Dassault Systèmes
  • Anne Asensio presents, "Unleash the Potential of Design with 3DEXPERIENCE”
  • Virtual Reality Center Immersive Experiences
  • “Play 3D” with user experiences in the EBC Gallery
  • Tours of Dassault Systemes LEED Platinum certified campus

Transportation will be provided back to the Liberty Hotel

Space is limited to 50 attendees.
Please RSVP here by October 30th.


DMI Conference Registration

Liberty Hotel

Formerly the historic, 19th-century Charles Street Jail, this unique hotel stands at the base of historic Beacon Hill with beautiful views of the Charles River. A handsome example of adaptive reuse, the former prison provided the ultimate challenge of design within constraint, transforming jail cells into graceful inviting public and private space.


Individuals should make their own reservations online at Starwood Hotels by using the link above or by calling reservations at 866.507.5245.

Experience Innovation — DMI: Design Leadership Conference

Location The Liberty Hotel 215 Charles Street Boston MA 02114
Country United States

The Liberty Hotel 215 Charles Street Boston MA 02114