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Paul is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on B-2-B strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He writes a monthly column for BtoB magazine and is an active blogger and media commentator. Paul co-chairs the social media cluster for the Massachusetts Technology Leadership Council. He is a popular consultant and speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor.