System Design & emotional interaction

Tackling growing complexity.

A huge transformation is happening in how we live, work and play, and interact with our environment. We used to design products; now we design experiences. Experiential design is the new focus as we think of users first—the humans, the citizens, the patients.

There is a complete shift happening in design, enabled by the ability to see a broader picture, combining cyber and cognitive design. Multiple systems and technologies can be embedded into simple products that used to be designed linearly in silos of knowledge. Now it’s time to converge the expertise and knowledge in one single place, taking into account product, people and planet in a sustainable holistic experience.