Be the next big change > Dassault Systèmes

Be the Next Game Changer

Director of Mid Market Marketing

United States, NJ, Iselin

Medidata: Power Smarter Treatments and Healthier People

Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,900+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at and follow us @medidata.


Your Mission:


The Director of Demand Marketing, US Mid Market is responsible for creating, executing and measuring demand generation programs that drive sales of Medidata’s offerings for the Life Sciences industry. This position works closely with internal marketing groups and the US Mid Market Sales organization. This high visibility role will interface with sales and marketing leadership as well as executive client leadership. It will require exceptional creativity, the ability to innovate, and a “hands-on” approach to accomplish the work.

Your Commitments: 


  • Establish relationships with the senior marketing leadership team

  • Engage the US Mid Market Sales team in annual and quarterly planning to determine programs and activities to achieve business and revenue objectives

  • Create strategic marketing plans supporting the adoption and uptake of Medidata offerings

  • Execute demand generation programs and integrated marketing campaigns utilizing a variety of techniques including Business Development programs, email, webinars, social media initiatives, digital marketing and inbound marketing programs

  • Collaborate with product marketing and marketing communications to create marketing assets such as data sheets, customer reference stories, sales enablement tools, videos, ROI analysis, social media awareness and “air cover”, earned press, press releases, and other external communications

  • Ensure that demand generation programs properly integrate strategic product related initiatives

  • Serve as the US Mid Market marketing point-of-contact on cross-functional marketing efforts

  • Measure and report performance against established metrics

  • Up to 20% travel; mostly US regional-based


Your Competencies: 


  • Knowledge and experience in building and executing marketing plans and programs utilizing email and other outbound tactics, webinars, digital/inbound marketing, social media and face-to-face events

  • Ability to devise new and innovative communication methods and assets to articulate Medidata messages and value propositions to customer accounts

  • Ability to be innovative with program creation and problem resolution

  • Deep knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track, and report KPIs for co-marketing activities

  • Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership

  • Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution

  • Excellent verbal and written communication skills

  • Excellent organizational and time management skills

  • Self-motivated, able to assume responsibility and work autonomously


Your Education & Experience:

  • Requires a minimum of 12 years of related work experience with a Bachelor’s degree; or 6 years and a Master’s degree; or equivalent experience
  • Requires a minimum of 8 years of experience in B2B field marketing, demand generation, or marketing program role supporting a direct sales force in the enterprise software industry; or equivalent years of experience
  • Life Sciences experience is desirable


As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location.

The salary range for positions that will be physically based in the NYC Metro Area is  $135,000-180,000.

The salary range for positions that will be physically based in the California Bay Area is  $141,750-$189,000.

The salary range for positions that will be physically based in the Boston Metro Area is $132,750-$177,000.

The salary range for positions that will be physically based in Texas or Ohio is $118,500-$158,000.00

The salary range for positions that will be physically based in all other locations within the United States is $120,750-$161,000.


Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work.  Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata’s non-sales positions are eligible for annual bonuses.  Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; unlimited paid time off (subject to management discretion); and 10 paid holidays per year.





Equal opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at 3DS are based on merit, qualifications and abilities. 3DS is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age (40 and above), disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. 3DS will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Covid statement

Our Company requires all U.S. employees to be fully vaccinated against COVID-19 and to provide documentation of full vaccination, unless qualified for a medical, religious or state-required accommodation or otherwise exempt consistent with applicable law.  Although accommodation requests will be considered (and granted where appropriate/possible), it may be determined that a candidate is unable to adequately perform the essential functions of the position without imposing an undue hardship due to customer requirements, staffing needs, or other business reasons. Definition of full-vaccination: Employees are considered to be fully vaccinated two weeks after their second dose in a 2-dose series or two weeks after a single-dose vaccine.
MEDIDATA Logo > Dassault Systèmes

MEDIDATA generates the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes.