Medidata: Power Smarter Treatments and Healthier People

Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,900+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.

Your Mission:

The Director of Demand Marketing, US Mid Market is responsible for creating, executing and measuring demand generation programs that drive sales of Medidata’s offerings for the Life Sciences industry. This position works closely with internal marketing groups and the US Mid Market Sales organization. This high visibility role will interface with sales and marketing leadership as well as executive client leadership. It will require exceptional creativity, the ability to innovate, and a “hands-on” approach to accomplish the work.

Your Commitments: 

• Establish relationships with the senior marketing leadership team

• Engage the US Mid Market Sales team in annual and quarterly planning to determine programs and activities to achieve business and revenue objectives

• Create strategic marketing plans supporting the adoption and uptake of Medidata offerings

• Execute demand generation programs and integrated marketing campaigns utilizing a variety of techniques including Business Development programs, email, webinars, social media initiatives, digital marketing and inbound marketing programs

• Collaborate with product marketing and marketing communications to create marketing assets such as data sheets, customer reference stories, sales enablement tools, videos, ROI analysis, social media awareness and “air cover”, earned press, press releases, and other external communications

• Ensure that demand generation programs properly integrate strategic product related initiatives

• Serve as the US Mid Market marketing point-of-contact on cross-functional marketing efforts

• Measure and report performance against established metrics

• Up to 20% travel; mostly US regional-based

Your Competencies: 

• Knowledge and experience in building and executing marketing plans and programs utilizing email and other outbound tactics, webinars, digital/inbound marketing, social media and face-to-face events

• Ability to devise new and innovative communication methods and assets to articulate Medidata messages and value propositions to customer accounts

• Ability to be innovative with program creation and problem resolution

• Deep knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track, and report KPIs for co-marketing activities

• Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership

• Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution

• Excellent verbal and written communication skills

• Excellent organizational and time management skills

• Self-motivated, able to assume responsibility and work autonomously