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Be the Next Game Changer

Digital Marketing (Paid Media) Specialist

Malaysia, SL, Petaling Jaya

Job Title 
Digital Marketing (Paid Media) Specialist

Role Description & Responsibilities

  • Develop ad strategies and execute campaigns from conception to launch
  • Responsible for the day-to-day management of B2B paid digital campaigns which can include paid search, display and social advertising strategies
  • Measure and optimize paid campaign performances according to set KPIs
  • Oversee and manage assigned media budget
  • Conduct in-depth keyword and website research, ad grouping and audience targeting
  • Work cross-departmentally to align campaign strategies and goals for the respective geos
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Analyze and prepare in-depth post campaign reports
  • Keep up to date with industry best practices and new digital media technologies


  • At least 1 - 3 years hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads, and/or LinkedIn.
  • Strong command of English, both oral and written
  • Possess relevant experience in digital marketing, lead generation, and marketing communications, preferably in a B2B environment
  • Proficiency in Microsoft Excel is a must
  • Strong command of functional aspects of marketing and marketing trends
  • Ability to tie marketing programs to ROI metrics
  • Self-starter with a “can-do” attitude and strong work ethics

What’s in it for you?

  • To adapt to the usage of Adobe Campaign
  • To master the usage of Power Query in Microsoft Excel
  • To learn how to create basic creatives and banners on Adobe Photoshop
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