We are where cities become sustainable, care personalized, energy efficient, boundaries fade, materials take new form. We will be there tomorrow.
In 2050, two thirds of the 9 billion people on the planet will be living in urban areas. That means we must start developing our cities intelligently now, to be inclusive and responsible, and build an ecosystem that brings together governments, citizens and businesses.
Personalized medicine, encompassing genomics as well as individuals’ behavior and lifestyle, is giving rise to a new approach to health care. Patients, interacting harmoniously with technology, are at the center of a collaborative network including health care professionals and manufacturers.
Conservation of natural resources, their sustainable use and energy generation must be designed as part of a global ecosystem. But sustainable responses need to fit into the local context and environment.
Digital transformation is creating a new business model that is more robust, more agile and capable of reinventing itself. Teams are using virtual platforms and spaces, collaborating and coming together both inside and outside the company. In the experience economy, subjects and objects interact as a community.
Standardization is extinct. Mass personalization – the ability to design adaptable products at a competitive price – is becoming an essential way for companies to stand out. Value is no longer a function of the product itself but of how the product simplifies and improves life.
The experience economy is a new approach to seeing the world, learning, designing, inventing, producing and doing business: It’s a way of putting people back at the center of the ecosystem where art, industry and technology interact.
The most resilient, sustainable and innovative companies and societies will be those that can harness collective intelligence and share resources and data to foster talent capable of meeting the challenges of the future.