Consumer Packaged Goods Industry

What we know as “The Brand” is changing, in that there is now a complete mix of brand owner and private label products that are in a constant battle for the consumers' attention. This market fragmentation drives exponential increase in product variants, resulting in much more complex product portfolio and life cycle management. Increasingly stringent government regulations require complex business processes and traceability procedures to be implemented. Facing shorter product life cycle and shrinking profit margins, progressive Consumer Packaged Goods (CPG) manufacturers are relying on Product Lifecycle Management solutions to address these challenges.

Thanks to its PLM Online for All platform, Dassault Systèmes delivers integrated solutions to accelerate the development of innovative products while streamlining quality assurance process for regulatory compliance. As innovation can't be separated from demand management, production and distribution, DS' Consumer Packaged Goods PLM Solutions integrate business process management with cutting edge tools for design, engineering and production planning. Companies have higher chances of market success by effectively managing thrusts coming from the market that impact creative, planning and supply processes.

Innovation has always been vital to the success of a CPG company but innovation alone is not enough. Companies must master complex relationships that exist between product innovation, quality assurance and regulatory compliance. For an industry in which product success is largely determined by consumer perception, we also provide state of the art tools for product packaging design and testing as well as store layout and product shelving optimization to enhance consumer experience with the products. DS PLM solutions help customers in their strategic initiatives around the transformation of product development, manufacturing and enterprise collaboration processes.

Global consumer packaged goods companies - ranging from food, beverages, tobacco, health and beauty aids, household and packaging products - rely on DS PLM solutions to manage complex business processes and to increase product appeal. Find out how Procter & Gamble, Barilla, 3M, Johnson & Johnson Consumer and others have benefitted from our offers by browsing the Consumer Packaged Goods Solutions, Press Releases, Customer Stories, Blog Posts or Resource Center.