In November 2011, Dassault Systèmes launched the FashionLab, a technology incubator dedicated to fashion designers. Jonathan Riss, Artistic Director of the JAY AHR Brand, is one of FashionLab’s ambassadors.

By working with the FashionLab, Jonathan Riss is pushing the boundaries of what is possible in fashion design.

Together with Dassault Systèmes engineers, Jonathan has been working on different projects around Jewelries and embroideries. Those projects were focused on helping him in his design process, collaboration practice and conception phase.

 Today, FashionLab and JAY AHR are pursuing their collaboration, working on a new approach - a new way of using 3D and virtual worlds to provide JAY AHR’s customers with an EXPERIENCE.

 During the “Firenze4Ever”organized by Luisaviaroma and during Pitti Uomo, FashionLab and JAY AHR will open an Immersive Experience and allow the consumers to make a journey across the world.

Location:

Piazza Strozzi, in Firenze, from June 15 to June 22.

Opening time:

June 15th: private session

from June 16th to 18th: from 10H00 to 20H00

from June 19th to 21st: from 10H00 to 00H00

June 22nd: 10H to 16H

For further information about this event, contact us fashionlab.contact(at)3ds.com