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Strategic Customer Relationships

Exceed customer expectations

Capturing and managing customer requirements throughout the product development process is critical to delighting customers and ensuring market success. ENOVIA Strategic Customer Requirements capabilities enable the “voice of the customer” to be translated into requirements that drive the definition of new products. These “data-driven” requirements connect customer needs directly to product features and capabilities to provide full context and traceability to all product stakeholders, improving the overall product development process and maximizing the chances of a delivering successful products to the market.

For retailers and brand manufacturers, ENOVIA helps validate and deploy shopping experiences, improve financial and operational performance, customer relationships and business partnerships. Through a simulation of retail settings inside an immersive, lifelike 3D environment, brand manufacturers can explore shopping experiences with their retail business partners that best optimize shelf performance and consumer experiences across store locations.

 

 

Key benefits

  • Capture customer needs and drive downstream development by planning new products with the greatest market impact – enables you to co-create with your customers
  • Prioritize requirements based on value delivered
  • Model systems with interactions and analyze the impact on the experience

Roles

  • on cloud
  • on premise
  • All
  • Merchandising Management
  • Requirement Management
Simulate a realistic store environment to optimize the planning, buying, and selling of products
Capture and manage data-driven customer requirements that define new products
  • Merchandising Management

    3D Merchandiser

    on cloud on premise
    Realistically simulate and optimize your merchandising strategy in 3D
    Discover the role
  • Merchandising Management

    3D Merchandising Representative

    on cloud on premise
    Review and collaborate around optimized merchandising strategy in 3D
    Discover the role
  • Requirement Management

    Requirements Manager

    on cloud on premise
    Reduce Product Failures through Customer Co-creation and a Requirements-driven Development Process
    Discover the role