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Strategic Customer Relationships

Exceed customer expectations

ENOVIA Strategic Customer Relationship helps Product and Requirement Managers to capture and managing customer requirements throughout the product development process to delight customers and ensure market success.  Translating the “voice of the customer” into data-driven requirements that define new products improves the development process by connecting product features and capabilities directly to customer needs.  Full traceability of requirements reduces process complexity and leads to better decision making when making time-to-market vs. functionality trade-offs.   

For Merchandiser Managers, ENOVIA powered by the 3DEXPERIENCE platform provides the ability to simulate retail settings inside an immersive, lifelike 3D environment to validate and deploy shopping experiences, improve financial and operational performance, customer relationships and business partnerships.   Brand manufacturers can explore shopping experiences with their retail business partners that best optimize shelf performances and consumer experiences across store locations.

Key benefits

  • Capture customer needs and drive downstream development by planning new products with the greatest market impact – enables you to co-create with your customers
  • Prioritize requirements based on value delivered
  • Model systems with interactions and analyze the impact on the experience

Roles

  • on cloud
  • on premise
  • All
  • Merchandising Management
  • Requirement Management
Simulate a realistic store environment to optimize the planning, buying, and selling of products
Capture and manage data-driven customer requirements that define new products
  • Merchandising Management

    3D Merchandiser

    on cloud on premise
    Realistically simulate and optimize your merchandising strategy in 3D
    Discover the role
  • Merchandising Management

    3D Merchandising Representative

    on cloud on premise
    Review and collaborate around optimized merchandising strategy in 3D
    Discover the role
  • Requirement Management

    Requirements Manager

    on cloud on premise
    Reduce Product Failures through Customer Co-creation and a Requirements-driven Development Process
    Discover the role