Strategic Customer Relationship Management

From Product to Experience Innovation

A requirements-driven systems engineering approach to developing products with the customer's desired experiences visible to all stakeholders involved. Driving towards Zero product failures through the following best practices: 

  1. Co-create with customers
  2. Prioritize requirements based on value delivered
  3. Model systems with interactions and analyze the impact on the experience
  4. Define alternatives and analyze performance
  5. Optimize variants for different markets
  6. Simulate the experience and the associated function, fit and form
  7. Simulate the experience every time a change is proposed