Sep 05 2007

Dassault Systèmes’ CATIA Infuses Flair in the Industrial Design and Styling Markets

Styling Industry Reacts Confidently to CATIA Imagine & Shape

Paris, France, September 5, 2007—Dassault Systèmes (DS) (Nasdaq: DASTY: Euronext Paris: #13065, DSY.PA) a world leader in 3D and Product Lifecycle Management (PLM) solutions, today announced that its CATIA solutions are continuously adopted by leading players in the industrial design and styling markets, contributing to the success of a vast array of aesthetically styled products.  With CATIA Imagine & Shape, stylists benefit from ease of use, speedy design time, and the power to design first-class aesthetical products.

Consumers are increasingly basing their purchasing decisions on aesthetical product features, emphasizing the need for trendy and chic industrial design and styling. Because of the demand for more aesthetically advanced products, designers need a fast, simple, and efficient solution to produce the products that consumers want, while getting them to market on time. A broad variety of companies have chosen CATIA Imagine & Shape to design products in a wide range of industry sectors such as electronics, jewelry, telephones, plastic goods, interior design, and even fashion apparel. Companies like car audio speaker system manufacturer Clarion Malaysia, UK design firm Quadro, German bike and motorcycle components designer Busch & Müller are all equipped with CATIA Imagine & Shape to create their products.

“I am delighted by the ease and speed in which our revolutionary styling solutions have been adopted. CATIA Imagine & Shape allows stylists to use CATIA as their standard tool for digital ideation. The stylists are enthusiastically joining the CATIA community, confirming that CATIA is the ideal solution for competitive product development from styling to manufacturing,” said Philippe Laufer, director of CATIA Research & Development, Dassault Systèmes.

In addition to the industrial and consumer goods sectors, CATIA Imagine & Shape has also generated extensive interest in the academic sector. For example, the prestigious Swedish design school, Konstfack University of Arts, Crafts and Design of Stockholm, esteems CATIA Imagine & Shape as a new means to design products. “Because styling is not a linear process, industrial designers need flexible software that behaves close to the way that they are working. CATIA Imagine & Shape enables stylists to test their ideas very quickly, to manipulate shapes with unrivaled freedom, and to make changes possible at any time. By working on the same platform as design engineers, communication is very easy and users are able to focus on their work for a productive iteration of the product design,” stated Mr. Bob Lee, senior lecturer and industrial designer, Konstfack University.

Allowing users to work intuitively, CATIA Imagine & Shape enables industrial designers to focus on design innovation and fully express their creativity into products that keep customers coming back for more, ultimately boosting customer loyalty.  Industrial designers are able to explore very quickly a wide variety of sophisticated conceptual design proposals, while at the same time integrating downstream technical constraints.  This coupled with the possibility to create realistic 3D geometric models without prior manual sketching or prototyping is creating buzz in the design community and a more robust bottom line for companies.

To learn more about CATIA Imagine & Shape, and the CATIA for Styled Products solution, please visit our website at